Additional to the success of the primary marketing campaign, mortierbrigade and Brussels Mobility are bringing Baudouin again in a hard-hitting advert that goals to boost consciousness in individuals aged 18-30 concerning the dangers of driving beneath the affect because the end-of-year celebrations strategy.
This time we uncover Baudouin, the king of predictions, in his vacation residence. In a web-based advert lasting 90 seconds, he explains intimately why he loves the end-of-year holidays. The difficult climate circumstances and the quite a few alternatives to drink to extra enhance the chance of getting an accident. And that, after all, is what makes him comfortable.
The marketing campaign encourages younger individuals to not let him win by providing concrete options to keep away from driving beneath the affect, similar to staying in a single day, taking a taxi or taking public transport to get residence.