Built-in Advert By Spring Studios: Paola Kudacki | America Ferrera & CoverGirl

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Wealthy, film-grained archive images of America Ferrera paint the display, from candid childhood moments to The Capitol steps to Ugly Betty, as Ferrera invitations audiences right into a melodic portrait of her journey to turning into the Emmy, SAG, Golden Globe-winning actress everyone knows. Directed by Consider Media’s Paola Kudacki, the spot presents a glimpse into Ferrera’s path to embracing her id as a Latina lady, playful artist, and now a CoverGirl ambassador.

Surrounded by a workforce of Latinas — from hair and make-up to Argentinian-born Kudaki behind the digicam — America Ferrera debuted CoverGirl’s Clear Recent Skincare assortment and showcases how she paved a profession that she didn’t see on the display rising up and the place “a head filled with desires and a coronary heart filled with ambition” can lead.

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