Burger King Built-in Advert By Nectarin: Nothingwhopper


Burger King Russia and digital company Nectarin have launched an built-in promoting marketing campaign to advertise COVID-19 vaccination – Nothingwhopper, a whopper with a style of nothing.
The goal was to give you a wow marketing campaign that might convey to the general public the thought of the significance of vaccination, which is extraordinarily unpopular amongst Russians. Because the predominant symptom of the coronavirus is style loss, Burger King sacrificed the primary – style of the whopper.
For at some point, the coronavirus “hacked” the Burger King web site and stole the style of all whoppers. To do that, we changed all of the burgers on the menu with empty buns – burgers with out filling. Then we modified the logos in all model SM-communities and thru posts and OLV introduced a brand new product: the Nothingwhopper.
In spite of everything, that is precisely the way it tastes with coronavirus.
In response to the thrill within the feedback and questions on the way to get Nothingwhopper, we launched a stories-instruction: don’t get vaccinated – and it will likely be yours! All SM posts had a hyperlink to the COVID-19 Data Middle.
We additionally floated the style of whopper alongside the Moscow River… For every week, a non-standard cellular billboard was launched on the ship with the video of the disappearance of the filling from the Burger King whopper.
Within the Burger King eating places, we’ve got stolen the style of whopper proper from below the noses of our clients. As a substitute of filling, individuals discovered solely a few empty buns with a message from the coronavirus and a reminder of vaccinations. In whole, we handed out about 7,000 Nothingwhoppers in eating places.
On the checkout, the Levitating Whopper was ready for guests – an set up of Nothingwhopper with a bun floating within the air. It not solely attracted consideration but in addition by the QR code led to the vaccination map factors from Yandex to make an appointment for vaccination.


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