Burns & Smiles Print Advert By TBWAParis: The monster isn’t all the time the one we expect.

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For a burn sufferer, being in a public place typically means being noticed, stared at. Their look attracts stares that every one too typically make them really feel like a “freak” that’s being overwhelmed by all these eyes. And but…

The monster isn’t all the time the one we expect.

What if the monsters are those who stare at these burn victims, stare at them or level at them after they see them, making themselves partly accountable for their isolation ?

By way of a poster marketing campaign deployed all through France in mid-April and in addition relayed on social networks, the Burns & Smiles affiliation and TBWAParis wish to denounce, or not less than make folks take into consideration, the look that burn victims should face as quickly as they’re in society.

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