Can Mastodon Assist Retailers? – Sensible Ecommerce


Mastodon is an open-source, non-profit social community based in 2016 by developer Eugen Rochko in Germany. It attracted a lot consideration following Elon Musk’s acquisition of Twitter and has grow to be a outstanding different.

In contrast to Twitter, Mastodon is a decentralized community — no single proprietor controls your complete system. As an alternative, Mastodon operates by way of 9,000 people operating the Mastodon software program on their very own servers.

Mastodon home page

Mastodon is a decentralized community throughout 9,000 people operating the software program on their very own servers.


The platform’s performance is much like Twitter. Every Mastodon account has a profile with a person identify, bio, and picture. As an alternative of 280-character tweets, there are 500-character toots. Customers can observe others, construct their very own followers, and interact by way of replies, favorites, bookmarks, and boosts (reposts).

Further options embody the Content material Warning (CW) button, enabling a custom-made message for, say, abusive language and obscuring the content material till a reader clicks on it. Equally, the Not Protected For Work (NSFW) button seems when customers add a hyperlink or picture to a toot, flagging the content material within the feed.

Mastodon is funded by way of Patreon donations and has no promoting choices. In a current interview, founder Rochko said that month-to-month donations elevated from $7,000 to $30,000 following Musk’s Twitter acquisition.

The advantages:

  • Mastodon’s purely chronological feed might help customers enhance attain and engagement.
  • As with BeReal, Mastodon gives alternatives to work with influencers and associates.
  • Movetodon, a migration device, can verify which Twitter followers are already on the platform.
  • Customers sad with their server admin can transfer to a different Mastodon occasion or arrange their very own whereas retaining their followers and exercise.
  • Mastodon retains a small-community really feel. It’s straightforward to work together with outstanding names.
  • Much less competitors from different retailers.

The drawbacks:

  • Mastodon’s person base is small in comparison with Twitter’s. Enterprise of Apps reviews Twitter’s month-to-month lively customers (as of April 4, 2023) at 368 million versus 1.2 million for Mastodon.
  • Selecting servers is a ache, even for digital-savvy customers, and should forestall the platform from coming into the mainstream.
  • The platform has restricted instruments to find new accounts to observe.
  • The decentralized setup may discourage interplay throughout opposing views and opinions.
  • The power of every server admin to set moderation guidelines may spur unsafe content material.

Getting Began

Regardless of its drawbacks, Mastodon’s options and capabilities are compelling. It’s value investing the time to grasp and be part of the platform. Instruments comparable to Buffer might help by cross-posting your Twitter content material. Ivory, from the makers of Tweetbot, is a useful Mastodon administration app.


Please enter your comment!
Please enter your name here