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Canon plans to launch 32 RF-mount lenses over the subsequent 4 years: Digital Pictures Assessment


Canon Inc. has revealed its Company Technique Convention 2022 presentation supplies, revealing quite a lot of attention-grabbing tidbits concerning the firm’s previous fiscal yr and what it intends to do going forwards as a part of its development technique.

Underneath the headline ‘2021 Outcomes and Future Development Technique,’ Canon says a part of its ‘Development Technique’ is to ‘develop imaging enterprise centered on optical expertise.’ Particularly, Canon says it desires to increase the dimensions of its optical expertise by ‘cultivat[ing] new customers’ and ‘develop[ing] new merchandise.’ Because of this, it hopes to focus on one trillion yen in imaging group gross sales, yearly.

Canon says it maintains ‘agency demand amongst professionals and superior amateurs,’ however does admit the ‘market as a complete appears to be bottoming out.’ To realize its one trillion yen purpose, Canon says it plans to ‘additional improve [its] lineup of EOS R system cameras and lenses,’ particularly stating it hopes to ‘increase [its] lens lineup on the identical tempo because it has between 2020 and 2021. That might imply Canon plans to launch a minimum of eight lenses annually from 2022 by 2025, for a complete of 32 lenses. That might imply Canon plans to greater than double its present lens lineup from 26 lenses to 58 lenses in roughly the identical period of time because the RF mount was introduced in 2018.

A picture from Canon Europe showcasing 19 of Canon’s RF-mount lenses and tele-extenders at the moment accessible. The quantity has since grown to 26 optics.

One other a part of Canon’s development technique is to additional develop its idea cameras, reminiscent of these it confirmed off at CES 2020, together with the Canon IVY REC and its monocle-style PowerShot Zoom digital camera, which was launched in Japan in September 2020.

The highlighted sections symbolize the photo-related elements of Canon’s development technique.

If Canon is to realize its purpose of eight new lenses annually, it’s shaping as much as be a busy yr for Canon engineers and manufacturing unit employees. However Canon says it’s off to a ‘good begin in the direction of reaching [its] 2025 targets’ and because the chip scarcity begins to enhance over the subsequent yr or two, it ought to be simpler to get extra merchandise out of the manufacturing unit and into the arms of end-users.


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