Buyer Information Platforms (CDPs) are right here to remain and have turn out to be a must have factor of the martech stack.
The newest MarTech Intelligence Report, Buyer Information Platforms: A Marketer’s Information, discovered that curiosity in CDPs elevated 32% final yr. Many respondents listed CDPs as a high-priority know-how funding. Nevertheless, based on Forrester, almost 90% of entrepreneurs say their CDP doesn’t meet their wants.
So the place will we go from right here?
Register and attend “Information Down the Drain? CDPs Deliver Worth to an Underutilized Asset,” introduced by BlueConic.
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