Buyer Information Platforms (CDPs) are right here to remain and have turn out to be a must have factor of the martech stack.
The newest MarTech Intelligence Report, Buyer Information Platforms: A Marketer’s Information, discovered that curiosity in CDPs elevated 32% final yr. Many respondents listed CDPs as a high-priority know-how funding. Nevertheless, based on Forrester, almost 90% of entrepreneurs say their CDP doesn’t meet their wants.
So the place will we go from right here?
Register and attend “Information Down the Drain? CDPs Deliver Worth to an Underutilized Asset,” introduced by BlueConic.
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Concerning the creator
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over 20 years of editorial/content material advertising expertise, Cynthia’s experience spans the advertising, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.
