Cellular commerce, one-click checkouts, and short-form video have enabled "drops" to unfold past the style world, turning product launches into marquee occasions (Christopher Mims/Wall Road Journal)

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Christopher Mims / Wall Road Journal:

Cellular commerce, one-click checkouts, and short-form video have enabled “drops” to unfold past the style world, turning product launches into marquee occasions  —  Know-how is altering the launch of all the things from cleaning soap to sneakers … As soon as upon a time, not that a few years in the past …



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