CEOs and CFOs Should Share Duty of Forecasts

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Editor’s be aware: This piece is a part of our Columnist Community sequence, which explores the tactical ideas and actions from Adweek’s group of high-level specialists. Right this moment, John French, CEO of French LLC, an advisory agency for the media business, shares his concepts on funds projections and resolving disunity within the boardroom. Beneath, in his personal phrases, he emboldens CEOs to step up and personal their forecasts like they might the rest.



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