Charts: Ecommerce Penetration of International Retail


Cowen Inc. is a U.S.-based multinational funding financial institution and monetary companies firm. In Could 2022, Cowen’s analysis crew launched its fifth annual “US eCommerce Disruption” report, an in-depth examine of all U.S. retail sectors.

In accordance with Cowen’s mannequin, penetration in key classes equivalent to meals and beverage, consumables, and furnishings and residential furnishings would be the foremost drivers of U.S. ecommerce development.

The pandemic accelerated shoppers’ digital buy habits. Information from Cowen discovered distinctive development in U.S. on-line grocery gross sales. Cowen’s proprietary survey of two,500 U.S. shoppers discovered that 38.5% of respondents’ households had used on-line grocery supply within the earlier month throughout Q1 2022, double the 19% in This autumn 2019, the final pre-pandemic survey.

GlobalData Plc is a U.Ok.-based knowledge analytics and consulting firm. In accordance with GlobalData’s Q1 2022 client survey, 58% of consumers worldwide, on common, anticipate growing or sustaining on-line grocery procuring within the following months. The odds range, from 33% in Switzerland to 91% in China.

Throughout all world areas, ecommerce as a share of retail gross sales is growing. In accordance with a June 2022 report from Morgan Stanley, in some areas of Southeast Asia and Latin America over the following 5 years, ecommerce might develop by 17% and 20%, respectively.

Brian Nowak, a Morgan Stanley fairness analyst masking the U.S. web business, acknowledged, “We consider that the Covid-driven bump won’t flatten future e-commerce development. The world over, now we have but to see a ceiling for e-commerce penetration. Whereas the rise of e-commerce throughout the first 12 months of Covid-19 in 2020 is definitely defined, the truth that development endured in 2021 is proof of an actual behavioral shift to procuring on-line.”


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