Kantar Group is a London-based analytics and model consulting firm. Its annual “Most Worthwhile International Manufacturers,” launched in 2006, is a must-read for trade contributors. The listing accommodates 100 manufacturers primarily based on their underlying monetary knowledge and Kantar’s analysis with 170,000 customers in roughly 50 nations.
Amazon maintained its place in 2021 for the third straight 12 months because the world’s most precious model, rising by 64% to $684 billion in model worth. It grew to become the primary half a trillion-dollar model, alongside Apple, at quantity two, valued at $612 billion.
Tech Manufacturers Rule
All of 2020’s prime 10 most precious manufacturers returned to the highest tier in 2021 — with some fluctuation. Google handed Microsoft to reclaim the quantity three rating, behind Apple at quantity two.
Know-how-driven manufacturers account for greater than half of the worth within the prime 100. Main social networking, electronics, and enterprise companies manufacturers corresponding to Fb, Apple, and Microsoft, in addition to tech-enabled retailers Amazon and Pinduoduo, are included on this determine.
Tesla is the quickest rising model and essentially the most invaluable automobile model, rising its worth in 2021 by 275% to $43 billion, roughly doubled. Others embrace Chinese language manufacturers Moutai, Meituan, TikTok, and Pinduoduo.
Newcomers
This 12 months’s prime 100 consists of 13 newcomers, led by Nvidia, a pc {hardware} agency, which ranks twelfth within the 2021 rankings as the highest new entrant.
Sector Tendencies
The model worth of many world sectors is accelerating, though expertise manufacturers are the expansion leaders.
Retail
The retail class consists of drug, electrical, do-it-yourself, and residential furnishings, in addition to distributors for grocery and shops. Roughly 80% of Amazon’s gross sales are from retail, which is why it seems in that classification.
