Charts: Way forward for B2B Occasions


Emerald, a U.S. producer of B2B tradeshows, occasions, and conferences, just lately issued the findings of a analysis examine titled “B2B Occasions Trade Outlook 2022” (PDF).

Emerald surveyed greater than 1,000 B2B planners, distributors, and attendees within the U.S. and Canada to learn the way occasions are impacting companies post-Covid.

In line with the survey outcomes, whereas in-person occasions stay vital, there’s an growing demand for digital and digital companies. The examine exhibits that these digital merchandise, as soon as thought-about non-obligatory and complementary, are actually thought to be core elements.

All surveyed teams thought-about meetups, networking alternatives, and webinars as their most popular experiences from live-event organizers.

The surveyed teams indicated “stay streaming” and “cell entry to stay occasions” as their most vital digital choices.

The examine exhibits that 84% of attendees and 67% of distributors need occasion organizers to assist facilitate ecommerce transactions. All respondents need content material experiences and engagement alternatives that transcend in-person occasions.

In line with a Might 2021 Statista survey of B2B occasion entrepreneurs, 51% of respondents stated a very powerful purpose for his or her occasions was buyer engagement, adopted by income progress, product consciousness, and gross sales pipeline progress.


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