Chicago Bears Use AR to Begin the Enjoyable Exterior the Stadium


Chicago Bears followers have a brand new method to have a good time their crew earlier than they ever enter Soldier Area for house video games.

By scanning the QR codes subsequent to statues of crew founder George S. Halas and iconic participant Walter Payton exterior Ticketmaster Plaza (previously Gate 0) at Soldier Area, followers can launch an augmented actuality expertise utilizing the Chicago Bears Official App.

Plaques close to the statues will permit followers to be taught extra concerning the Bears legends.

a woman posing with two different football players
Followers can take photographs with present crew stars.Chicago Bears

As soon as followers scan the QR code on every plaque, the AR expertise will permit them to view digital variations of quarterback Justin Fields and tight finish Cole Kmet as if they had been standing in entrance of them. The gamers will “specific their gratitude for each Halas and Payton,” in accordance with the Bears. Followers can take photos with the AR gamers.

“We see followers taking photos close to these iconic statues at each house recreation, and now to have the power to spotlight the importance of George S. Halas and Walter Payton’s careers from not only a Bears or NFL lens, however an total sports activities perspective, is such an thrilling alternative for us,” mentioned Pooja Van Dyke, director of digital media for the Chicago Bears.

“It elevates our custom and historical past in a memorable manner, all from the palms of our followers’ arms. Layering in a possibility for followers to take photos with our digital Justin Fields and Cole Kmet will likely be an excellent souvenir for all followers who present as much as Soldier Area and a reminiscence for them to maintain for a lifetime.”

The Chicago Bears Official App is obtainable to obtain at no cost on iOS and Android gadgets.

The Chicago Bears usually are not the primary NFL crew to include augmented actuality expertise into the house recreation expertise. In the course of the 2023 season, the Los Angeles Rams and Snapchat debuted an in-stadium AR expertise in SoFi Stadium sponsored by Princess Cruises.


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