Cookie maker Chips Ahoy is celebrating multicultural artists with its “Blissful By Design” marketing campaign, which permits individuals to entry an augmented actuality artwork gallery from wherever on this planet.
For this marketing campaign, Chips Ahoy labored with the Excessive Museum of Artwork in Atlanta and Boys & Ladies Golf equipment of America.
The AR expertise permits individuals to put a digital artwork gallery in entrance of them and think about art work from eight aspiring multicultural artists, together with teenagers from Boys & Ladies Golf equipment. Folks can faucet every artwork piece to view an outline of the work and study extra in regards to the artist.
The Blissful By Design AR expertise could be accessed by way of the marketing campaign’s web site. Every time somebody views the expertise, Chips Ahoy will donate $1 to fund arts programming on the Excessive Museum of Artwork and Boys & Ladies Golf equipment of America.
Guests to the Excessive Museum of Artwork also can entry the AR expertise whereas contained in the museum to see the art work just about displayed on the constructing’s partitions. Every time the expertise is used within the area, Chips Ahoy will donate an extra $1 to the museum.
“At Chips Ahoy, we’re proud to champion multicultural artists and provides them a possibility to share their inspiring creativity with the world, as a result of a world crammed with various artwork brings happiness to not solely those that design it, however people who get pleasure from it as properly,” stated Sabrina Sierant, senior director for the Chips Ahoy Model.
Chips Ahoy labored with Digitas, PxP, Denstu and VaynerMedia for this marketing campaign.