Chobani Flips for Halloween With AR-Enabled Yogurt Packs

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To rejoice the spookiest time of the yr, meals and beverage firm Chobani up to date a number of flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging.

The seasonal packaging options skeletons, witches, black cats and different spooky imagery. Buyers can scan the QR code on every bundle and on in-store shows to load a Trick or Deal with augmented actuality expertise that permits them to go trick or treating by knocking on doorways that seem in entrance of them in AR.

Through the use of the lens, consumers can win “treats” within the type of digital and real-world prizes like cellphone screensavers, coloring pages, button pins, keychains, stickers, hats and extra, which can be out there whereas provides final.

“Chobani Flip isn’t solely scrumptious, nevertheless it’s by far probably the most enjoyable and family-friendly product in our lineup,” stated Thomas Ranese, chief advertising officer at Chobani.

“We thought, what higher time to achieve the entire household than Halloween? Via festive packaging and an augmented actuality expertise, we’re bringing Halloween to the yogurt aisle in a approach that’s interactive, tasty and healthful.”  

Chobani’s AR expertise additionally permits individuals to take a selfie with a masks impressed by the Chobani Flip Halloween characters.

Seven Chobani Flip flavors have obtained the seasonal packaging: Almond Coco Loco, Peanut Butter Cup, S’extra S’mores, Cookie Dough, Key Lime Crumble, Cookies & Cream and Strawberry Cheesecake. The four-packs can be found nationwide now via Oct. 31.

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