Citroën: Pleased Trip

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Citroën returns to the Tour de France greater than 20 years later with its AG2R Citroën Group. It needed to be introduced!
We’ve got put a double system in place:
– A stunt the place we supplied a novel expertise across the self-service bike stations. These customers thought they have been making a day by day journey and we gave them an actual stage of the tour.
– A social media hack, the place Citroën went to work together with Fb customers who posted their final bike journey greater than 2 months in the past to counsel that they get again within the saddle.

Video of Des cyclistes, un vélo, une Citroën… Encore une histoire qui roule !

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