On this week’s episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to debate the model’s exceptional journey, client traits and the dynamics of the jewellery trade.
In the course of the dialog, Peterson shares her journey from chemical engineering to the CMO function and discusses the multi-generational model’s founding in a bed room over 20 years in the past and its evolution into a way of life jewellery firm.
Peterson additionally highlights the significance of connection over transaction and the way the model’s deal with giving again creates emotional connections with shoppers.
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