Colombia’s Merqueo luggage $50M to broaden its on-line grocery supply service throughout Latin America – TechCrunch


Merqueo, which operates a full-stack, on-demand supply service in Latin America, has landed $50 million in a Sequence C spherical of funding.

IDC Ventures, Digital Bridge and IDB Make investments co-led the spherical, which additionally included participation from MGM Innova Group, Celtic Home Enterprise Companions, Palm Drive Capital and former shareholders. The financing brings the Bogota, Colombia-based startup’s whole raised to $85 million since its 2017 inception.

Merqueo CEO and co-founder Miguel McAllister is aware of a factor or two concerning the supply area in Latin America, having additionally co-founded, a Latin American meals supply firm that was purchased by Berlin-based Supply Hero and later merged with Brazil’s iFood.

McAllister describes Merqueo as a “pure-play on-line grocery store with a completely built-in grocery supply service” that sources instantly from giant manufacturers and native suppliers, bypassing intermediaries and “delivering instantly from its darkish retailer community.” (Darkish shops are conventional retail shops which have been transformed to native success facilities.”

Merqueo presents greater than 8,000 merchandise, together with contemporary meals, packaged items, residence necessities, drinks and frozen merchandise. It at present operates in additional than 25 cities in Colombia, Mexico and Brazil and has over 600,000 customers.

Picture Credit: Merqueo

It should be doing one thing proper. The startup is near $100 million in “run-rate income,” in response to McAllister, having grown greater than 2.5x in 2020. Merqueo additionally reached optimistic money circulation in Colombia, its most mature market. Over the past 12 months, giant Latin American retail chains and retailers have approached the corporate about probably buying it, McAllister stated.

A part of the corporate’s success is perhaps attributed to the pace and adaptability it presents. Customers can select how and when to obtain their groceries in response to their wants, with the startup providing supply in as little as 10 minutes or three to 4 hours. Customers can even schedule supply of their groceries in two-hour intervals for a similar day or the subsequent day.

Additionally, proudly owning and controlling the “complete” vertical provide chain provides it the flexibility to acquire higher margins, provide aggressive pricing and obtain wholesome unit economics, in response to McAllister.

Merqueo plans to make use of its new capital partly to broaden geographically. The corporate is at present in part one in all its enlargement to Brazil, getting into initially in Sao Paulo later this month. Subsequent 12 months, it expects to launch in different Brazilian cities resembling Rio de Janeiro, Fortaleza and Salvador de Bahia.

The market alternative in Latin America is huge contemplating that on-line grocery gross sales solely signify simply 1% of the market –– far decrease than within the U.S., EU or China, for instance. Different gamers within the more and more crowded area embody GoPuff within the U.S., Getir out of Turkey and Mexico-based Jüsto, which raised $65 million in a Sequence A led by Common Atlantic earlier this 12 months.

“The pandemic accelerated the adoption of on-line grocery purchasing in LatAm,” McAllister advised TechCrunch. “The area went from 0.3% share of on-line groceries to 1%. And after the pandemic, we’re seeing a 50% improve within the tempo of consumer adoption.” Total, the $85 billion e-commerce market in Latin America is rising quickly, with projections of it reaching $116.2 billion in 2023.

At the moment, Merqueo has over 1,300 workers in LatAm, up 60% from final 12 months. It plans to proceed hiring with the proceeds from the Sequence C spherical as properly work “to turn out to be the biggest and most bold darkish shops community of Latin America.”

Alejandro Rodríguez, managing companion at IDC Ventures, is of course bullish on Merqueo’s potential.

“From all of the alternatives we seemed into, Merqueo is undoubtedly probably the most superior within the area. … The Merqueo group has proved they know tips on how to scale the enterprise and tips on how to get to profitability,” Rodríguez advised TechCrunch.

On-line grocery supply is a enterprise with many technical and operational complexities, he stated. In his view, Merqueo’s expertise and operational experience enable it to deal with these points in a means that has led to “the perfect buyer expertise that now we have seen in a scalable means.”

“They’ve the perfect mixture of each nice service metrics and wholesome unit economics,” Rodríguez added.


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