Connecting WooCommerce and Walmart | GoDaddy Professional


Think about this market

With regards to branching out to on-line marketplaces, Walmart will not be the primary web site that involves thoughts. Extra established websites like Amazon or eBay could also be your first consideration for third-party marketplaces. Nevertheless, there are numerous benefits to linking WooCommerce and Walmart.

Like another gross sales channel, a sound integration between your ecommerce system and the exterior platform is essential to maximizing your outcomes and streamlining the best way you handle operations. This put up appears at a number of methods to attach WooCommerce and Walmart to make sure multichannel success.

Why you need to checklist your merchandise on Walmart

Rising viewers and new prospects

Promoting on Walmart is an effective way to faucet into a brand new buyer base. {The marketplace} will get over 120 million guests every month as buyers peruse the positioning to search out low-cost gadgets in a variety of classes.

Moreover, Walmart sellers take pleasure in much less competitors when in comparison with different on-line marketplaces.

For instance, Amazon has over 2 million third-party sellers in comparison with Walmart’s ~70,000. So, whether or not you might want to win the purchase field to your retail merchandise, or in the event you’re a model that desires to seize a big share of the market, you’ll discover nice alternatives on Walmart.

Robust options for third-party sellers

Walmart stands out amongst different third-party marketplaces for the instruments and assets that it supplies to sellers. In truth, with its elevated deal with its on-line market, Walmart is even beginning to rival Amazon and its sturdy providing to sellers.

One of the crucial impactful assets offered by the commerce big is its success service. Like Amazon, Walmart has an entire logistics service that third-party sellers can use to deal with each facet of order success.

With Walmart Success Providers, you ship your stock to Walmart who then shops it.

As prospects place orders, Walmart will use its huge logistics community to ship the products to prospects. This protects you from needing to deal with the operational burden your self and it ensures that your Walmart listings are eligible for quick two-delivery ensures.

Walmart additionally has an promoting service that you need to use to get extra folks in entrance of your merchandise.

The principle kind of adverts are Sponsored Product adverts. These adverts present your merchandise consistent with natural listings together with on the high of search outcomes and inside the associated product carousels in direction of the underside of product pages.

Take into account, these advantages come at the price of abiding by Walmart’s market guidelines. These aren’t overly stringent, however you’ll want to remain on high of the Worth Parity and Worth Management guidelines.

The Worth Parity rule prevents you from itemizing your merchandise for a lower cost on one other market. The Worth Management rule permits Walmart to take away any listings the place the identical product is priced decrease on a unique market.

Find out how to combine your WooCommerce and Walmart shops

Now that we’ve regarded on the causes and advantages of connecting WooCommerce and Walmart, let’s discover a few of the completely different approaches you possibly can take to carry the channels collectively.

By connecting the 2 platforms, you possibly can automate administration for pricing, stock, and promotions as a substitute of getting to manually make modifications in two completely different techniques. Integrating the 2 channels additionally enables you to handle your corporation from a single dashboard. You possibly can view gross sales statistics and orders from a single dashboard and you’ll see your accessible stock for all channels.

Multichannel promoting software program

The primary method to join WooCommerce to your Walmart vendor account is to make use of multi-channel promoting software program. The platform can cut back the variety of occasions you might want to enter data and you’ll simply automate repetitive duties like updating product descriptions or costs.

This won’t permit you to not solely sync merchandise and stock between WooCommerce and Walmart, however it can additionally function a central hub for any of your different marketplaces and channels.


Top-of-the-line options for multichannel promoting is Sellbrite. The platform affords integration for all main marketplaces and social media channels, plus it makes it straightforward to handle merchandise, listings, stock, and orders from a centralized interface.

To combine your Walmart vendor account with Sellbrite, you might want to present your API credentials to authorize the connection.

Log in to your vendor account and go to Click on the dropdown menu for Answer Supplier and choose Sellbrite.

Set all of the permissions as Full Entry and generate the important thing. When it’s completed, copy the Consumer ID and Consumer Secret.

Open your Sellbrite account and click on Add/handle channels below the Listings icon within the nav menu. On the next web page, click on Join a New Channel.

This can take you to a web page with an inventory of all of the platforms you can hook up with Sellbrite. Discover Walmart on the finish of the Marketplaces part and click on Join.

The next web page will current a type so that you can enter your API credentials. Paste the Consumer ID and Consumer Secret that you simply copied from Walmart into corresponding fields and click on Join Your Account.

Connecting WooCommerce

When you’ve related your Walmart account, you’ll want to attach your WooCommerce retailer to Sellbrite. By connecting your retailer, you’ll have the ability to seamlessly push your WooCommerce gadgets to Sellbrite the place you possibly can handle your listings for different gross sales channels

To attach WooCommerce, you want the Sellbrite WooCommerce plugin. Go to Settings > Gross sales Channel Integrations and choose Join a New Channel. Scroll right down to the Buying Carts part and click on WooCommerce.

From there, you’ll choose Obtain Plugin which can take you to the WordPress plugin web page. Obtain the plugin and return to your WooCommerce retailer. Go to Plugins > Add New to add the plugin.

As soon as the method is full, you need to see a inexperienced Related icon subsequent to WooCommerce in your Sellbrite Gross sales Channel Integrations.

To overview the connection or to regulate the configuration, click on the gear icon. From there, you’ll see the connection particulars together with the API keys used to ascertain the connection. There may be additionally a characteristic to check the connection to make sure that every part is working correctly.

Additional down, you’ll have the choice to allow syncing to your costs and stock. By activating this setting, modifications to your costs and/or accessible stock in Sellbrite will probably be pushed again to your WooCommerce retailer.

Syncing your product catalog

When you’ve arrange the combination, you possibly can start syncing your WooCommerce catalog. For this, it’s necessary to pay attention to how Sellbrite distinguishes between Merchandise and Listings.

Merchandise are a central repository to your gadgets. Listings are immediately tied to a gross sales channel and decide how that merchandise is introduced on the channel. Merchandise will be shortly used to create listings which might be revealed on a gross sales channel.

To carry your WooCommerce gadgets into Sellbrite, you’ll begin by importing your Listings. You’ll then need to use these listings to generate a corresponding product in Sellbrite. Upon getting the merchandise, you possibly can publish the gadgets on Walmart.

Go to Listings > WooCommerce and choose Import From WooCommerce. This can open a window to have the software program pull the gadgets in your WooCommerce catalog.

On this web page, you’ll see the choice to have Sellbrite routinely create Merchandise for every merchandise that you simply import. When you plan so as to add all these merchandise on Walmart, it can save you time by enabling this selection.

The second setting you possibly can configure for the import is to incorporate or exclude hidden listings. After you’ve decided each of those settings, click on Start Import to start including your WooCommerce gadgets to Sellbrite.

As soon as the import is full, you possibly can overview your listings at Listings > WooCommerce. There you’ll see the listings, segmented by in inventory and out of standing.

Every itemizing has key product data such because the product title, description, SKU, variations, and pictures. You possibly can edit these values in Sellbrite and publish the modifications to WooCommerce.

Equally, you need to use the Sync From WooCommerce button to replace the itemizing to replicate any modifications you’ve made again in WooCommerce.

Itemizing on Walmart 

Go to Merchandise > All Merchandise to view an inventory of all of your merchandise from each gross sales channel. Within the far proper column, you’ll see all of the locations the place the product has an lively itemizing.

To checklist a product on Walmart, open the Edit Product web page. Click on the dropdown for Listing Product on Channel.

Choose Walmart and the software program will take a second to push the merchandise to {the marketplace}. When it’s completed, you’ll be redirected to Listings > Walmart, the place you possibly can handle how the product seems on

You possibly can checklist your merchandise in bulk from Sellbrite > Merchandise. Within the desk, examine the far left field for every of the merchandise that you simply need to add. After you’ve made your choice, click on Listing Merchandise on Channel and choose Walmart.

Walmart Integration for WooCommerce plugin

One other method to join WooCommerce and Walmart is to make use of a WordPress plugin. This gained’t present a hub for managing your different gross sales channels, however you possibly can nonetheless set up a real-time sync between the 2 platforms to make sure stock and costs are congruent between channels.

There are a number of good choices accessible.

One filled with options and simple to arrange is Walmart Integration for WooCommerce. The extension can routinely add your WooCommerce merchandise to Walmart in bulk. Plus, you possibly can arrange success guidelines to your Walmart listings primarily based in your WooCommerce stock knowledge.

Organising the extension

To attach the plugin to your Walmart Vendor account, you might want to enter your API Credentials into the plugin’s configuration web page. The steps to retrieve the API keys would be the identical as within the Sellbrite instance above.

You’ll have to Find the Consumer Id and Consumer Secret after which copy and add these values to your WooCommerce retailer within the acceptable fields on the configuration web page. After you’ve added the main points, click on Replace after which Validate to substantiate that the combination was arrange efficiently.

Subsequent, go to the International Settings web page to complete configuring the plugin. There you possibly can arrange the automated sync between Walmart and WooCommerce.

The International Settings can be the place you possibly can map your product attributes to Walmart attributes. This is a crucial step to making sure your gadgets are correctly categorized on Walmart and in a position to present up for related searches.

To map your attributes go to the Product part of the International Settings. There you’ll discover a checklist of metakeys and attributes divided into the next sections

  • Product particular
  • Worth particular
  • Delivery particular
  • Key options

Attributes that require mapping may have a Required label subsequent to them. Within the far proper column, you possibly can choose the suitable WooCommerce metakey for the worth that you simply need to map to Walmart.

Class mapping

After you full the International Settings, the subsequent step in configuring the combination is to go to the Class Mapping web page to map your WooCommerce product classes to probably the most acceptable Walmart class.

Organising the mapping will guarantee all your merchandise are routinely included within the right class on Walmart.

On the Class Mapping web page, you’ll see an inventory of all of your classes. To map a class, you merely have to examine the field subsequent to the class and click on the dropdown menu on the backside of the checklist. Clicking the dropdown will open an inventory of all Walmart classes which you’ll search to search out the most effective class.

After you’ve picked the mapped class, hit Save. After this, you’ll see the brand new mapped class within the Mapped to Walmart Class column for that WooCommerce class.

If you wish to map a number of classes directly, you are able to do so by deciding on the assorted classes earlier than deciding on the Walmart class from the menu.

Managing merchandise and orders

The Merchandise tab is the place you’ll handle the WooCommerce gadgets that you simply need to sync to Walmart. On this web page, you possibly can replace inventory ranges and costs, and publish merchandise to Walmart. You possibly can carry out these features in bulk and there are filters that you need to use to shortly search your product checklist.

Within the far-right column of the desk, you’ll see a Walmart Standing. This means whether or not the product has been despatched to Walmart or not. Objects that aren’t stay on {the marketplace} may have a price of Unpublished.

Once you begin to get orders from Walmart, the Orders tab is the place you possibly can view and handle the orders. For every order, you’ll see an inventory of order gadgets, a Walmart Order ID, and the client’s title.

If you wish to course of the cargo click on the Edit button. This can open a web page the place you possibly can add the monitoring data. Click on Submit Cargo if you end up completed and Walmart will routinely replace your order to Shipped.

Closing ideas on WooCommerce and Walmart

With its intensive assets and speedy progress, Walmart Market will probably show to be one of the priceless gross sales channels for ecommerce sellers within the years to return. You’ll have to have confirmed success promoting via your individual ecommerce web site or different marketplaces to get accredited, however when you do, you need to use the rising market to achieve extra prospects.

Make sure you arrange strong integration along with your WooCommerce retailer to not have the added channel change into a burden reasonably than a profit.


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