Content material API for Buying and Google Advertisements API up to date for nation focusing on

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Updates to the nation focusing on for buying merchandise, with the introduction of the feedLabel discipline, have begun.

Current updates to the API. Final month we introduced that Google was eradicating the nation focusing on necessities have been being eliminated and changed with a brand new feedLabel discipline. In the present day Google introduced updates to these adjustments together with:

For Google Advertisements

  • Any Google Advertisements account can set the feed_label discipline in ShoppingSetting for Buying and Efficiency Max campaigns. You possibly can set feed_label within the Google Advertisements UI and the Google Advertisements API.

For Service provider heart

  • As of September 14th, 2022 we‘ve began the gradual rollout of feed labels within the Service provider Heart UI. When this function is enabled within the UI, retailers will be capable to create a brand new feed with feed label set to any legitimate string. 

Within the Content material API:

  • Merchandise which have solely feedLabel, and never targetCountry, in the event that they have been added within the Service provider Heart UI.
  • Merchandise with feed labels that aren’t two-letter nation codes.

API conduct abstract. Moreover, the next is a clarification from Google in regards to the present API conduct for feedLabel:

  • Insertion: You possibly can solely name Merchandise.insert on merchandise with an identical feedLabel and targetCountry. At present, Merchandise.insert would possibly return an error when you don’t present an identical targetCountry. This conduct hasn’t modified when you proceed to make use of solely targetCountry.
  • Focusing on: In case you set feedLabel to a legitimate 2-letter CLDR territory code, you could nonetheless set the transport attribute of the merchandise useful resource to the identical nation to be able to goal that nation. For instance, when you set a brand new feedLabel to “US”, you could additionally set the nation discipline within the transport attribute to “US”. In case you don’t set each fields, the product may not be eligible to serve in that nation. You possibly can configure focusing on for a whole feed within the Service provider Heart UI.
  • Get/Listing: If you use Merchandise.listing or Merchandise.get, you would possibly see merchandise that solely have feedLabel (and never targetCountry) set in the event that they have been added within the Service provider Heart UI.
  • Product IDs: As soon as a feedLabel is ready for a product it turns into a part of the product Id. This implies you possibly can’t modify the feedLabel for that product (that is just like how language works). In case you want to change the feedLabel you have to to create a brand new product with a unique product Id.

Coming subsequent. Google says that after the rollout of feed labels is full, they are going to settle for Merchandise.insert calls with feedLabel set to any string. targetCountry shall be optionally available.

For datafeeds, the datafeeds useful resource shall be up to date to incorporate feedLabel within the Content material API for Buying.

Dig deeper. You possibly can learn the complete announcement from Google right here.

Why we care. In case you’re a developer and also you’re utilizing APIs for content material or buying campaigns, you’ll now not must set a goal nation, however as a substitute use the feedLabel as a substitute. You possibly can opt-in or out of those options,


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About The Creator

Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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