Coors Gentle Pairs Its Zen-Like ‘Made to Chill’ Mantra With Fierce School Soccer

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Coors Gentle, in a transfer which will appear counterintuitive, is pairing its “Made to Chill” advertising and marketing mantra with its sponsorship of school soccer, a sport maybe greatest recognized for its rabid followers and intense rivalries. The model’s new campaign–with the tagline “The official beer of being off the clock”–launches this weekend from longtime company DDB…

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