CreativeX’s Anastasia Leng on What Knowledge from 1M Advertisements Reveals About Inventive Effectiveness

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Creativity drives 80% of an advert’s effectiveness. But it continues to be the least objectively understood a part of the advertising and marketing ecosystem. Anastasia Leng, founder and CEO of CreativeX, joined Adweek’s 2021 NexTech summit to disclose the influence of inventive effectiveness in promoting and the way manufacturers can begin tapping into this potential. Insights into inventive energy…

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