Google Analytics 4 is the newest model of Google Analytics, often known as GA4, and replaces the earlier UA, or Common Analytics model. GA4 makes use of machine studying know-how to assist analytics customers perceive buyer conduct throughout a number of units and platforms. It supplies extra granular knowledge about person engagement and contains options equivalent to occasion monitoring, cross-device monitoring, and funnel evaluation.
With the GA4 migration underway, the time has come for all of us to embrace change, and don’t overlook, you solely have till July 1, 2023, earlier than the swap to GA4 is everlasting. On this Each day web optimization Repair version, we’ll take you thru an introduction to GA4, together with how GA4 is built-in into the Moz Professional instrument.
On this video, I’ll take you thru an introduction to GA4, explaining the primary variations as in comparison with UA so you possibly can higher perceive why and the way try to be utilizing GA4.
Tips on how to Join GA4 to Moz Professional
On this video, you’ll uncover how you can join your GA4 account to Moz Professional. You’ll first want admin entry to your Google Analytics account; from there, you possibly can fly!
Perceive the Web site Visitors Tab
On this video, I’ll clarify the analytics knowledge you’ll see within the Web site Visitors part of a Marketing campaign. The Web site Visitors part means that you can monitor your natural site visitors for developments and insights.
Perceive the Touchdown Pages Tab
On this video, I’ll information you thru the analytics knowledge you’ll see within the Touchdown Pages tab within the Rankings part of a Marketing campaign. Touchdown Pages makes use of your tracked key phrases that will help you decide which key phrases could also be sending your web site site visitors.
Study extra about GA4 in our Newbie’s Information to Google Analytics.