Distance Out of doors Advert By BETC: Outlaw Runners

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A brand new regulation was put into observe in France limiting the pace restrict for autos to only 30km/h (18 mp/h) inside the metropolis of Paris, placing the French capital to a standstill. What’s perceived as actually unhealthy information for motorists and drivers is fairly excellent news for environmentalists … and those who need to push their very own limits.

DISTANCE, a boutique operating retailer, determined to take this new pace restrict as a problem. If drivers needed to trip beneath 30km/h to not get fined, may runners really go sooner than them by foot ? Let’s discover out.

On August thirty first, a gaggle of runners ran by way of the streets of Paris at full pace with the only intention of getting fined. And so they managed to realize this unbelievable feat. For only one evening, they was Outlaw Runners and put pace cameras to work. A number of the runners concerned have been seasoned athletes, akin to Lena Kandissounon, 800m champion, and Quentin Malriq, 1500m champion.

DISTANCE then used the precise pace cameras footage for an out of doors guerrilla marketing campaign. Posters have been additionally displayed within the home windows of the DISTANCE retailer and on social media.

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