Do you have to trademark your area identify?


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This content material shouldn’t be construed as authorized recommendation. At all times seek the advice of an legal professional or authorized skilled concerning your particular authorized state of affairs.

In a latest publish, I shared all I’ve discovered about buying a number of area identify variations. Copyright and logos have been on my thoughts quite a bit recently. This bought me enthusiastic about whether or not a model or enterprise ought to trademark a site identify.

Now, as a result of I’m not a lawyer and don’t faux to be one, I went in quest of individuals a lot smarter than me who may reply my easy query. Do you have to trademark your area identify?

Beneath, I’m sharing what they instructed me that will help you resolve when to contemplate seeing a trademark legal professional for your self.

Marc P. Misthal, Principal, GRR

Trademark Domain Name Marc P. Misthal
Picture courtesy of Marc P. Misthal

Marc P. Misthal is a trademark legal professional with Gottlieb, Rackman & Reisman, P.C. in Manhattan, New York. He instructed me that briefly, sure, enterprise house owners ought to trademark their web site domains. The longer reply is a bit more sophisticated. Right here’s what he needed to say:

“Within the U.S., trademark rights are acquired through the use of a mark, not by registering it. So making use of a mark on a hangtag, label, packaging, signal, and many others. would create rights within the mark—registration shouldn’t be essential.

“The query right here appears to be whether or not a enterprise proprietor ought to register their area identify as a trademark. If they’re utilizing it as a trademark then sure, they need to. What does that imply? Merely utilizing a site identify as a part of a URL shouldn’t be going to be sufficient to safe a trademark registration. The Trademark Workplace requires proof {that a} mark is in use earlier than it should situation a registration, and it’ll not settle for a screenshot displaying a URL with the area as proof of use. If the area identify is getting used because the model, then there’ll probably be extra use, corresponding to distinguished use on a web site promoting services or products, that the Trademark Workplace will settle for. 

“Having a trademark registration may be very invaluable. A registration makes discover letters extra impactful, and is useful in taking motion in opposition to infringing makes use of that seem on on-line platforms; many platforms won’t take motion to cease an infringement with out proof of a trademark registration.”

David Reischer, Esq.,

David Reischer is an legal professional and CEO of He says that logos are crucial for companies that need to shield their model names. However it is advisable to transcend attempting to trademark simply the area identify. Right here’s what he needed to say:

“Area trademarking a mark that consists of a site identify could also be doable. It could be registered as a trademark or service mark within the U.S. Patent and Trademark Workplace (U.S.P.T.O). Nevertheless, similar to another mark that comes earlier than the united statesP.T.O, the area identify might solely be accredited on the Precept Register if it features to determine the actual supply of products or companies supplied. That’s to say, the mark have to be distinctive in order to be able to distinguishing the applicant’s items or companies from others.

“The primary good thing about buying trademark safety is for the authorized good thing about stopping different third events from infringing on the model’s trademark. A enterprise must trademark all company and product manufacturers which are inherently distinctive to the identification of the enterprise. Sometimes a enterprise will trademark a company emblem, product line identifiers, slogans, and another attributes which are supply identifiers of the enterprise—together with a site identify.”

Laura Winston, Principal, Offit Kurman

Trademark Domain Name Laura Winston
Picture courtesy of Laura Winston

Laura Winston is a trademark legal professional with greater than 25 years of expertise and a principal within the AmLaw 200 regulation agency Offit Kurman. Right here’s what she needed to say:

“Securing trademark rights and registering a trademark used on one’s web site has at all times been essential and extremely really useful. As we transfer into the realm of the metaverse, NFTs, and different new digital property, will probably be much more essential to safe manufacturers which are used digitally. There are ideas and methods for claiming trademark rights and acquiring a trademark registration for a site identify. Most importantly, it must be used as a trademark on the web site, not simply because the URL that directs to the web site.”

James Yang, OC Patent Lawyer

James Yang is a patent legal professional and a associate with the agency of Klein, O’Neill & Singh LLP in Orange County, California. Right here’s what he needed to say:

“The identify of the area ought to be trademarked as a result of that’s usually their foremost model. You don’t need others to remove your skill to make use of your individual trademark. Additionally, earlier than investing plenty of money and time into your foremost model, you’ll need to get a trademark search accomplished. The trademark search [sometimes] mitigates the necessity to rebrand after a product launch.”

Jeremy Peter Inexperienced Eche, JPG Authorized

Trademark Domain Name Jeremy Peter Green Eche
Picture courtesy of Jeremy Peter Inexperienced Eche

Jeremy Peter Inexperienced Eche is a trademark dealer and legal professional with JPG Authorized. He says you solely need to trademark your area identify if it matches your model identify. Right here’s what he needed to say:

“I’m a trademark legal professional operating a four-lawyer trademark-focused regulation agency primarily based in Brooklyn, New York. I additionally run a trademark market referred to as Communer the place individuals can purchase and promote logos, usually with domains connected.

Enterprise house owners ought to at all times attempt to personal a federal trademark registration for his or her model identify. However they need to solely register their full area identify as a trademark if that’s the identify they use of their branding.

For instance, if any person makes use of the area identify, they need to solely register as a trademark in the event that they current themselves of their branding as If it simply says Google on the prime of the web site, then they need to register Google as a trademark.

If their area identify is generic, e.g., then they don’t seem to be going to have the ability to register their identify as a trademark with out together with the top-level area. Generic phrases ordinarily can’t be registered as logos. So on this instance, the corporate completely ought to attempt to register as a trademark, and never simply Pet Meals or Petfood. Earlier than a U.S. Supreme Court docket resolution in 2020 referred to as **, you would not even register a generic identify with a .com top-level area added, however now it’s truly allowed.”

Key takeaways

Most of the different attorneys I spoke with had the identical normal phrases of knowledge. Just about all agreed that logos are a good suggestion for model preservation and safety. The way you go about your trademark is the place issues get tough.

Area identify trademarking necessities and who it should work for:

Primarily based on my analysis and suggestions from attorneys, to trademark a site identify, it must be your model identifier. In any other case, you may be higher off trademarking your model identify, emblem, and different parts of your model identification.

Why does somebody have to trademark a site identify?

If it’s your model identifier, trademarking it should shield your model and stop others from utilizing your model identify. This might help potential prospects keep away from being confused about who they’re working with/shopping for from.

What can occur when you don’t trademark?

The Reader’s Digest model is that when you don’t trademark, you may not be legally shielded from another person making an attempt to make use of your model/firm identify. That’s to not say they might be capable to use your identify, however a lawsuit may show fairly expensive.

Subsequent steps to trademark your area identify

So, the place do you go from right here? Search out authorized counsel. At all times seek the advice of an legal professional to raised perceive your particular state of affairs. Attorneys provide free consultations to at the very least assist level you in the best route. It’s no secret that working with a lawyer isn’t low cost. However the amount of cash and headache it could actually prevent, in the long term, is perhaps value it. After chatting with all these attorneys I do know I’m available in the market for a trademark legal professional for a enterprise thought I’ve been contemplating. Primarily based on the whole lot they shared with me, I feel logos are a essential enterprise expense. If nothing else, it offers you peace of thoughts that your model/firm identification is best protected.

This content material shouldn’t be construed as authorized recommendation. At all times seek the advice of an legal professional or authorized skilled concerning your particular authorized state of affairs.


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