Very similar to Gretchen desperately tried to get “Fetch” entering into Imply Women, Instagram is obsessed with attempting to make Reels occur.
Instagram has rewarded Reels customers with an algorithm increase, prioritized Reels on feeds and the discover web page, and now, the platform has began what is basically a recycling program, permitting customers to simply repurpose Instagram Tales highlights into Reels with only a few faucets.
However as we’ve realized from all types of shiny new social media options over time (ahem, Twitter Fleets): Simply since you can do one thing doesn’t at all times imply you ought to.
We’re actually not satisfied that reposting previous Tales as Reels will do us any good. However right here at Hootsuite Experiments, we let the info resolve.
And so, as soon as once more, I’m donning my onerous hat and am descending into the social media analytics mines to dig up some solid-gold proof about whether or not or not bending to Instagram’s will is price it.
Does repurposing your Tales highlights to Reels really work? Let’s discover out.
Reels made out of previous tales don’t get as a lot engagement or attain as brand-new Reels
Positive, Instagram has made it extremely straightforward to repurpose your previous Instagram Tales as new Reels — it simply takes a number of faucets to show an previous Story into ‘new’ content material.
Nonetheless, our concept is that model new, unique Reels will most likely carry out higher and earn extra engagement.
In any case, Instagram’s aim is finally to create an entertaining, participating content material hub. (It’s what drives every little thing about the Instagram algorithm.) Rewarding customers for recycling or rehashing previous content material doesn’t actually appear in step with the platform’s grand imaginative and prescient.
However, hey, we’re glad to be confirmed flawed! It makes us really feel alive! So I’m going to seek out out firsthand if repurposing your Tales as Reels is the perfect factor to do for Instagram engagement.
I made a decision to put up some “contemporary” Reels and a few repurposed Tales and evaluate their attain and engagement.
To make my new Reels, I pulled some movies and images from my digital camera roll, layered on a musical clip and a few results, and hit Publish. (New to Reels? Listed here are step-by-step directions for find out how to make your individual!)
For my repurposed Tales, I adopted the directions outlined on this Hootsuite Labs video. That meant wanting again by my archived Tales and including those I wished to a brand new Spotlight.
For this challenge, I created 5 completely different new Highlights. I opened every Spotlight, tapped the three dots on the underside proper nook, and tapped Convert to Reel.
This then opened the Reels editor, the place I used to be capable of change the music or add any further filters or stickers. I additionally had the choice to delete scenes at this level.
I made my edits, added a fast caption to every, after which despatched my infants out into the world.
In complete, I printed 5 new Reels and 5 repurposed-from-Tales Reels. Then, I waited a number of days to see how they did.
TL;DR: My repurposed Reels did barely worse than my unique Reels by way of attain. However general, Reels that featured private, genuine content material made the most important affect.
Keep in mind, I posted 5 Reels from Highlights and 5 unique Reels. Right here’s how the attain and engagement for every type labored out:
|Sort of Reel||Complete Views||Complete Likes|
|Repurposed From Spotlight||120||4|
|Model New Reels||141||7|
My hottest Reels from this batch of experiments have been ones that have been genuine and private: Certainly one of me having the perfect day of my life at a mascot competition, one other of me performing comedy, and a reveal of my latest renovation.
The Reels with the worst success price have been impersonal journey movies I had thrown collectively. I assume it’s flattering to know individuals care about me greater than they care about endangered elephants or lovely seashores?
General, there didn’t appear to be a definite profit to publishing Reels out of your Tales Highlights. It was the content material that mattered, not the tactic I used to construct the Reel.
What do the outcomes imply?
Am I humiliated that nobody cared in any respect about my chill beach-scape Reel? After all. However from the ache of this experiment got here some vital classes and reflections.
Authenticity is the final word algorithm hack
Whereas Instagram usually rewards customers for taking an opportunity on a brand new characteristic with an algorithmic increase, it finally comes again to this: Nice content material is the not-so-secret secret to success.
Content material your followers discover compelling will earn engagement greater than any algorithmic increase ever might. So give attention to creating participating, value-driven posts, Tales and Reels to get probably the most out of Instagram.
You may’t get Insights from Highlights… however you can get Insights from Reels
Whilst you can see the variety of views and likes of a person Instagram Story, it’s at the moment not doable to see what number of views your Highlights get.
Which means there’s one profit of making a Reel out of Highlights: You may really measure how a lot attain or engagement that specific mixture of Tales get.
Highlights generally is a useful compilation device
Utilizing your Highlights to collect content material over a protracted time frame might really be useful as properly.
For example, I spent 22 lengthy weeks engaged on my condo renovation final 12 months and was including all of my reno-related posts to at least one Spotlight. As an alternative of digging round in my digital camera roll to make a dramatic Reel in regards to the expertise, I might simply convert all that candy drywall-encrusted content material into one neat-and-tidy Reel with a number of faucets. (Research have proven that setting your building trauma to music can soften the ache.)
All proper, that’s sufficient out of me! It’s time to cease on the lookout for shortcuts to Instagram success and begin making superb Reels that mirror your model voice and delight your viewers. Dig into our tutorial for making profitable Reels, and it’s possible you’ll by no means really feel tempted to hack the system ever once more.
Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule Reels to go dwell when you’re OOO, put up at the absolute best time (even in case you’re quick asleep), and monitor your attain, likes, shares, and extra.
Save time and stress much less with straightforward Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely straightforward.