Dutch customers count on to buy on-line extra usually


Shoppers within the Netherlands count on to spend 37 p.c of their whole expenditures on-line by 2028. That is 5 share factors greater than the precise share in 2022. Nonetheless, the expectation has declined: final yr, customers anticipated to spend 41 p.c of their expenditures on-line in 5 years.

These knowledge come from the brand new ShoppingTomorrow survey by Thuiswinkel.org, an affiliation that’s engaged with ecommerce within the Netherlands. At the very least 1,000 Dutch customers had been surveyed. In accordance with the report, the closure of brick-and-mortar shops in earlier years positively influenced the expectation to buy on-line. The truth that these shops at the moment are open may clarify the drop in that expectation.

Expectation varies by class

Shoppers count on to purchase merchandise from some classes on-line extra usually than different classes. For instance, customers count on to buy on-line extra usually for Electronics, Meals/Nearfood and Well being & Magnificence. However Sneakers & Private Way of life, Clothes and Toys are anticipated to be bought on-line much less continuously.

Sustainability essential to many customers

Practically 9 in ten customers usually carry their very own bag whereas purchasing. As well as, 1 / 4 of the customers surveyed test whether or not a product has been produced sustainable. One other quarter stated they wish to do that extra usually sooner or later.

“Half of customers really feel answerable for making fewer purchases to scale back the environmental impression”, says Marlene ten Ham, director at Thuiswinkel.org, “however 35 p.c assume it’s a joint duty of firms and themselves. Many firms are already taking good steps, however we will do extra.”

‘Firms must work on making their enterprise extra sustainable.’

“Which means firms must proceed engaged on making their enterprise extra sustainable, present higher merchandise, packaging, product data and clear implementation of the round financial system to assist customers make higher decisions. Thuiswinkel.org helps on-line shops just do that, and this yr is firmly dedicated to creating the sector extra sustainable.”

Second-hand purchasing fashionable

Practically 4 in ten customers repeatedly purchase second-hand. And one in three usually promote second-hand on on-line platforms, comparable to fashionable Dutch platform Marktplaats or Vinted. And 30 p.c additionally purchase on these platforms. As well as, 30 p.c of customers additionally purchase used objects in bodily shops. By 2028, 19 p.c count on to purchase and promote extra usually via on-line platforms, whereas 16 p.c count on to purchase used objects bodily extra usually.

Most second-hand purchases are within the classes of Clothes, Residence and Residing and Toys.

Many customers purchase used items due to the decrease value (32 p.c). And 14 p.c accomplish that due to environmental issues. For as many as 54 p.c of customers, a mixture of those elements is essential. Most second-hand purchases are within the classes of Clothes, Residence & Residing and Toys. Sooner or later, customers count on to purchase second-hand extra usually in Media & Leisure, DIY/Backyard and Clothes.

Procuring in a metaverse

Solely eight p.c of customers count on to make future purchases in a metaverse. Dutch customers appear skeptical of recent technological developments. Solely 4 p.c have expertise with Web3. Metaverse (5 p.c) and collaborative AI (seven p.c) are additionally not very acquainted. Digital actuality (69 p.c) and digital wallets (53 p.c) are extra acquainted.


Please enter your comment!
Please enter your name here