Easy methods to Schedule Reels in 5 Steps [SECRET HACK]


Instagram Reels have taken over because the fastest-growing function on the IG app. In reality, the typical Instagram consumer spends half-hour per day watching Reels.

And whereas Reels are a good way to share a fast video replace together with your followers, it may be tough to report and edit a brand new video on daily basis.

For those who’re in search of a solution to schedule your Reels–so you’ll be able to proceed to submit recent content material with out feeling such as you’re chained to your telephone–we’ve obtained excellent news.

Whereas Instagram’s API limits the methods you’ll be able to schedule Reels, we’ve created a few inventive workarounds that may assist you get the job performed.

On this weblog, we’ll stroll you thru the perfect methods to schedule Instagram Reels utilizing Hootsuite, plus some suggestions and methods for getting probably the most out of your Reels content material technique.

Is there an app to schedule Instagram Reels?

At present, there’s no app to schedule Instagram Reels mechanically. Direct publishing for Reels is just not potential as a result of an API limitation inside the Instagram app.

Nonetheless, there are just a few workarounds you should use in an effort to get your Reels content material prepared upfront and remind you when it comes time to publish. Even higher, you are able to do all of this in the identical place you schedule all of your social media content material—Hootsuite.

Hold studying to learn to schedule Reels by means of your Hootsuite dashboard.

Are you able to schedule Reels on Creator Studio?

Sadly, no. Whereas Instagram’s API does will let you schedule Instagram feed movies and pictures, you’ll be able to’t schedule Story or Reels content material on the Meta Creator Studio app or web site.

Easy methods to schedule Reels

When you’ve got a Hootsuite Enterprise profile, you’ll be able to schedule Reels inside the Hootsuite app and Dashboard, utilizing the identical course of you’d use to schedule an Instagram Story.

To schedule an Instagram Reel in Hootsuite:

  1. Open up the Hootsuite Composer and choose Instagram Story.
  2. Click on Choose a social account, and select your Instagram profile.
  3. Subsequent, add your video and add any desired copy.
  4. Below Notes for the writer, add “Publish to Reels”.
  5. Select the date and time you’d wish to publish your Reel, and also you’ll obtain a push notification in your telephone when it’s time to submit!

instagram story option on hootsuite composer

choose social profile to schedule reels

adding note for publisher to schedule reel in hootsuite

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Visible learner? See this scheduling Reels course of in motion within the video under.


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Please observe that this course of will solely will let you create your content material and schedule a time for it to submit, it can not submit mechanically. A push notification might be despatched to your telephone on the scheduled time, reminding you to submit manually.

It is because Instagram’s API doesn’t enable any third-party software program to schedule Reels mechanically but.

However, we nonetheless assume this workaround is beneficial since you get to make use of all of Hootsuite’s useful publishing options, like finest time to submit suggestions, character restrict suggestions, workforce approvals, and extra. Plus, it can present up in your Hootsuite content material calendar, so you’ll be able to see how your Reels match into your publishing schedule upfront.

Advantages of scheduling Instagram Reels

Now that you know the way to schedule Reels in Hootsuite, listed below are just a few the reason why you must.

Save time by planning forward

Planning and scheduling your Reels forward of time may also help you save time in the long term. By having a content material calendar and schedule, you’ll be able to batch movie and edit your movies, so that you’re not scrambling to place one thing collectively final minute.

This additionally permits you to be extra strategic with the content material you submit and ensure it aligns together with your total advertising and marketing targets. Nicely-thought-out content material can improve engagement charges in your Reels and different Instagram content material, which might result in extra followers and prospects down the road.

Domesticate a constant feel and appear

Cohesive content material performs higher on social media, so it’s essential to think about the total feel and appear of your Reels whenever you’re planning them out. This implies serious about the colours, filters, and branding you employ in your movies.

Whereas it’s essential to be constant with the aesthetic of your Reels, you additionally don’t need your content material to look too uniform. Mixing up the forms of movies you submit will maintain your Reels attention-grabbing and interesting. Planning your Reels upfront may even assist you strike this steadiness.

Use these free Instagram Story templates to encourage your course of.

Add Instagram Reels out of your desktop or laptop computer

Whereas Instagram Reels need to be shot in your telephone, scheduling them upfront permits you to add them out of your desktop or laptop computer. This generally is a large time-saver, particularly when you have a number of movies to schedule.

As nicely, importing Reels out of your desktop offers you extra management over the standard of your movies. You’ll be able to select to add a video in larger definition, which can make your Reels look much more polished {and professional}.

Encourage engagement

Current Hootsuite analysis discovered that within the days after a Reel is posted, there’s a important spike in engagement. That is possible as a result of persons are extra inclined to look at Reels once they see them of their feed—and in the event that they’re entertained, they’re extra more likely to have interaction. As nicely, Reels are sometimes promoted within the Discover tab, which might additionally result in extra views and engagement.

And whereas our experiment didn’t present any big adjustments in our comply with or unfollow charge, we did see the typical variety of likes and feedback improve per submit.

graph showing engagement increase in month of february after posting reels

Supply: Hootsuite’s Instagram Insights

So, what does this imply for you?

If you wish to improve your probabilities of being seen and getting engagement in your Reels, schedule them for when you understand your viewers is most energetic on Instagram. That method, you might be positive your Reels are being seen by people who find themselves involved in partaking together with your content material. Discover the finest occasions to submit on Instagram right here.

graph showing optimal times to post on instagram based on audience activity

Supply: Hootsuite’s Social Group

Faucet into video

88% of individuals say they’ve purchased a product after watching a model’s video. To not point out, persons are twice as possible to share video content material with their networks than another sort of content material. This makes video content material important for driving consciousness and gross sales for your corporation on Instagram.

Reels are the right solution to showcase your model’s character and merchandise in a inventive, partaking method. Not solely do Reels provide you with an opportunity to point out off your merchandise in motion, however in addition they will let you get inventive together with your advertising and marketing. You’ll be able to create behind-the-scenes content material, how-to movies, and even simply humorous clips that exhibit your model’s character.

Scheduling your Reels upfront may also help you streamline your video advertising and marketing technique and ensure your content material Reels are getting in entrance of your target market on the proper time.

Enhance workforce collaboration

Scheduling Reels can be useful for those who’re working with a workforce and must coordinate who’s posting what and when. This may also help you keep away from having too many Reels going stay directly and overwhelming your followers.

Scheduling additionally takes the strain off of getting to submit in real-time, which might be useful for those who’re making an attempt to steadiness posting Reels with different duties.

Simply handle your Instagram web page alongside your different social channels utilizing Hootsuite. Schedule and share content material (together with video!), have interaction your followers, and increase top-performing content material — all from a single dashboard.

Get Began

Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.


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