Here’s a checklist of product releases and updates for late August from firms that supply providers to on-line retailers. There are updates on creator partnerships, online marketing, promotional campaigns, social commerce, shoppable video, consumer testing, and last-mile logistics.
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Ecommerce Product Releases
Shopify launches Collabs. Shopify has launched Collabs, making it easy for creators to monetize whereas giving retailers a brand new gross sales and advertising and marketing channel. The brand new characteristic permits creators to browse, uncover, and companion with Shopify’s hundreds of thousands of retailers totally free. Shopify retailers can use Collabs to find and handle relationships with creators, giving them a brand new gross sales and advertising and marketing channel to seek out and interact with audiences.
SheerID companions with BigCommerce. SheerID, a participant in id advertising and marketing, has joined forces with BigCommerce to allow 1000’s of retailers to supply unique gives and reductions to client communities comparable to college students, the navy, lecturers, healthcare staff, first responders, seniors, younger adults, and new movers.
HyperTrack raises $25 million for last-mile logistics. HyperTrack, the API platform for logistics tech builders, has raised $25 million in Sequence A funding led by WestBridge Capital and present investor Nexus Enterprise Companions. The cash will assist firm progress and increase international engineering groups. The corporate additionally introduced the discharge of BuilderX, enabling quick time-to-market for builders constructing last-mile logistics expertise for on-demand use instances.
TikTok introduces Procuring Adverts. TikTok’s new Procuring Adverts are a three-in-one providing: Video Procuring Adverts, Catalog Itemizing Adverts, and Stay Procuring Adverts. Retailers can scale product catalogs with new designs to seize rising traits and extra placements on TikTok past the For You Web page and attain audiences extra prone to convert.
Sezzle pronounces integration with Klaviyo. Sezzle, a frontrunner within the Pay-in-4 business, has introduced a brand new direct integration with Klaviyo, the e-mail and SMS platform. With Sezzle’s integration, Klaviyo retailers can launch e mail and SMS campaigns with versatile financing. As well as, Klaviyo retailers can now provide their prospects Sezzle’s versatile financing choices after they abandon their cart. The Sezzle integration is offered to all Klaviyo customers.
UserTesting releases new templates for vacation gross sales. UserTesting has introduced new check templates for its Human Perception Platform to assist retailers put together for the 2022 Black Friday and vacation procuring rush. The template bundle is useful for ecommerce, advertising and marketing, client insights, and digital product groups.
BigCommerce and Affirm companion to supply adaptive checkout. BigCommerce has introduced an expanded, multi-year partnership with the Affirm cost community. With Affirm as BigCommerce’s most well-liked pay-over-time service companion, retailers can use Checkout from Affirm and supply eligible prospects with the pliability to decide on their cost schedule.
AdAdapted launches new shoppable video advertisements. AdAdapted, a shopping-list-marketing platform, introduced the launch of add-to-cart Shoppable Video Adverts. Manufacturers can now inform their story whereas growing conversions and gathering buyer insights via a cellular browser, mid-article, or stand-alone video. AdAdapted shoppable video advertisements allow ecommerce campaigns on the corporate’s Procuring Checklist Advertising and marketing cellular advert platform.
commercetools launches new B2B options. commercetools, a supplier of headless commerce, has introduced new B2B functionalities as a part of its Composable Commerce. commercetools’ Composable Commerce for B2B gives entry to the corporate’s full API portfolio, permitting customers to create and customise experiences essential for his or her enterprise slightly than tailoring to an out-of-the-box answer.
Bringg and NRS companion to supply native supply from unbiased retailers. Bringg, a supply administration service, and Nationwide Retail Options, operator of a point-of-sale platform for unbiased comfort shops, bodegas, and different neighborhood retailers, have introduced a partnership. The alliance will allow NRS’s 19,000 retailers nationwide to supply and handle exterior supply suppliers for residence supply providers using Bringg’s Supply Hub.