Ecommerce Web site Design: 25 Examples to Encourage Your On-line Retailer (2024)


Enticing and distinctive ecommerce web site design has at all times performed a key position in a profitable on-line gross sales and advertising technique. That’s as a result of stunning design and glorious person expertise can enhance the perceived worth of your merchandise.

In reality, research have proven that it takes 50 milliseconds for guests to resolve in the event that they’ll keep on an ecommerce web site or not. You get solely an immediate to impress customers, which is why web site design is so essential on your ecommerce enterprise. 

Whether or not you’re about to create your first on-line retailer otherwise you’re fascinated by redesigning your present web site, this information is for you. Browse examples of nice ecommerce web sites, suggestions for choosing the proper ecommerce platform, and recommendation to get your on-line enterprise wanting its greatest.

What does nice design seem like for an ecommerce retailer?

The perfect ecommerce web sites all have one factor in frequent: they middle the person expertise from first go to to post-checkout. There are 4 primary elements each ecommerce enterprise ought to think about when designing an internet site.

1. Constructing belief with the client

When somebody visits your ecommerce retailer or web site for the primary time, they could not know something about your model, the standard of your merchandise, or your dedication to creating prospects completely happy. Offers would possibly earn their consideration, however they’ll have to belief you earlier than they really undergo with a purchase order.

Buyer belief is hardest to earn if you don’t have any prospects, so that you’ll need to incorporate the next belief indicators as you construct your web site.

Contact data

Embody an e-mail and, if potential, a telephone quantity and a mailing deal with on a Contact web page and within the footer of your web site. This sort of data, together with an About web page, helps potential prospects really feel they’re shopping for from an actual individual.

A return coverage

A return coverage not solely makes it simpler for individuals to ship again merchandise that don’t fulfill them, it really will increase gross sales by reducing procuring cart abandonment and instilling the client with a way of confidence and belief that they will ship again an merchandise if they should, with none transaction charges.

Not solely does Supergoop have a complete returns web page and self-directed returns portal, it additionally boasts its free returns coverage on each product web page. 

Screen grab of product page on the Supergoop ecommerce website

Buyer critiques and testimonials

Many ecommerce options have app integrations that allow you to import content material into your web site. This consists of buyer pictures, your Instagram feed, and even buyer critiques. These are alerts to potential prospects that your model is reliable.

2. Making a visually compelling expertise

Notion is the whole lot when promoting your merchandise on-line. Folks type their first impression of your ecommerce retailer in mere milliseconds. Together with your Shopify retailer, making that impression rely rests largely on high-quality pictures, constant branding design, good use of psychological design, and a transparent visible hierarchy.

Let’s dig into some greatest practices for every of those components:

  • Images: Product pictures is like an envoy, sharing the promise of your product on-line. Shoot product pictures on a plain background and in lots of angles. Life-style pictures are essential to point out your product in use and in context inside an atmosphere. Additionally they reinforce a model aesthetic.
  • Shade: Shade is likely one of the strongest instruments you should use to spark curiosity and emotion in your ecommerce web site. It may also be used to attract consideration to particular sections of your web site and lead the client journey. Good use of coloration may also help with accessibility, too.
  • Fonts: Whereas the phrases you write in your ecommerce web site share data, it’s the typography that communicates the emotion behind that data. It’s a good suggestion to stay to 2 fonts and create a hierarchy between them. Select one font as your header or title font and one other to be your physique font. 
  • Psychological design and visible hierarchy: Utilizing psychological design ideas lets you affect buyer determination making and the trail of their eye by strategically putting components, colours, and textual content on pages.

Out of doors Voices’ homepage options life-style pictures to speak its model aesthetic and an aspirational life-style. It focuses on restricted fonts for a clear look and a transparent visible hierarchy. 

Screen grab of homepage on the Outdoor Voices ecommerce website

3. Specializing in responsive design for cellular and desktop

The typical every day time spent on a cell phone within the US is anticipated to succeed in 4 hours and 39 minutes by 2024. Fortunately, in the event you’re constructing your online business with Shopify, your retailer is already responsive. This implies the location is person pleasant on completely different units and display screen sizes, whether or not prospects view it on a desktop, smartphone, or pill.

When selecting an ecommerce web site design primarily based on cellular optimization, it’s greatest to personally take a look at it to see in the event you’re pleased with the transactional movement. When you’re not, there’s an excellent likelihood your prospects gained’t be both. 

4. Designing clear navigation

Your web site navigation ought to assist prospects discover your merchandise shortly and simply. Good navigation additionally helps enhance search engine optimization in your web site so that you get present in search outcomes. 

Stick with just a few menu headers in your top-level navigation. Be clear and direct when labeling these headers—that is no time to be intelligent. Key headers to incorporate in your top-level navigation may embody:

  • Store
  • About Us
  • Bestsellers
  • Contact Us

Extra navigation hyperlinks can go in your footer—the part on the backside of your web site. Return Coverage, Phrases of Service, and Contact Us pages might be linked right here.

25 ecommerce web site design examples (and why they work)

The perfect ecommerce web site design examples are people who think about all the weather above for a clear, interesting, person pleasant design that communicates the model and merchandise clearly. Listed below are a number of ecommerce web site examples to encourage your personal ecommerce design.

1. Thesus

Screen grab of homepage on the Thesus ecommerce websiteSustainable shoe retailer Thesus (previously Alice + Whittles) masters trust-building by promising prospects a super-easy on-line procuring expertise. It highlights its transport and returns coverage, plus an choice to pay in installments if customers don’t have the money upfront. Stellar buyer help is highlighted proper on the homepage with a useful measurement chart and returns hyperlinks.

Screen grab of customer service links on the Thesus ecommerce website

2. Welly

Screen grab of homepage on the Welly ecommerce websiteWelly positioned itself because the enjoyable first-aid model with cute handy packaging and kid-friendly bandage designs. That model aesthetic is woven by its colourful web site, full with catchy copy and a transparent CTA to Store Now. The homepage is daring and dynamic with out being cluttered.

3. Fred Jourdain

Screen grab of homepage on the Fred Jourdain ecommerce websiteArtists desirous to promote their artwork on-line, ought to observe Fred Jourdain’s lead. The homepage lets the humanities converse for itself, filling many of the web page. You too can discover interviews on the web site and browse extra in regards to the interior workings of how he creates his artwork. This content material affords worth to the client with a refined nudge to buy the artist’s works.


Screen grab of homepage on the MVMT ecommerce websiteMVMT’s core model worth, “Model shouldn’t break the financial institution,” is mirrored in its web site design. It presents modern, subtle colours and styling that showcases watches, eyewear, and jewellery at inexpensive costs. Plus, it highlights collaborations with designers and gives a Trending Now part on its homepage so individuals can shortly test the newest designs.

5. Pure Cycles

Screen grab of product page on the Pure Cycles ecommerce websitePure Cycles makes use of a easy structure that makes it clear why you must care in regards to the model, and showcases its bestselling bikes. Its product pages additionally work to present you an in-person expertise whereas procuring on-line. You may see close-up footage of particular components, study specs, and browse different data it’s essential make an knowledgeable shopping for determination.

6. Verve Espresso Roasters

Screen grab of product page on the Verve ecommerce websiteVerve Espresso Roasters makes use of buyer critiques to construct belief all through its ecommerce web site.

The net espresso retailer additionally makes use of evocative language paired with trendy pictures to maintain prospects on the web page. For instance, it guarantees to be “basic and scrumptious” and delivers on this expectation by evocative phrase alternative, corresponding to “the sweetness of golden marmalade.” 

7. Finn

Screen grab of homepage on the Finn ecommerce websiteFinn provides pet homeowners what they’re in search of: massive pictures of completely happy canines that encourage them to pamper their very own. The model’s web site additionally makes use of easy fonts, a number of distinction, and web page hierarchy that directs guests to Store Now or Take Quiz. An interactive quiz helps prospects really feel extra assured about their purchases.

8. Hardgraft

Screen grab of homepage on the Hard Graft ecommerce websiteHardgraft’s ecommerce retailer builds belief with consumers who need luxurious items and admire rugged, earthy aesthetics. Its model mission and values are on show, telling guests straight away what they’re about. The model’s product pages are on level, with crisp, daring pictures that share essential product options and worth propositions. And, it affords protected, worldwide transport interesting to a broad worldwide viewers. 

9. Topo designs

Screen grab of homepage on the Topo Designs ecommerce websiteOuterwear store Topo Designs makes use of pictures that resonate with its goal market—younger and trendy out of doors fanatics—whereas utilizing distinctive backgrounds to face out from different outerwear manufacturers. One other key web site design greatest observe is how the model communicates gross sales and incentivizes bigger order values with free transport over a threshold. The model additionally affords a e-newsletter signup perk of a 15% low cost, compelling prospects to take motion. 


Screen grab of a collection page on the Ketnipz ecommerce websiteKetnipz is an Instagram comedian turned model empire created by Harry Hambley. You could find Bean, the principle character, on murals all over the world, all through social media, and even tattooed on the our bodies of followers. Ketnipz’s web site design displays Bean’s quirky character, with shiny colours, distinctive fonts, and seasonal updates to align product launches with upcoming holidays. 

11. Chubbies

Screen grab of product page on the Chubbies ecommerce websiteChubbies’ web site design evokes its model values with fascinating product pictures and witty copy. The sidebar navigation, though completely different from most ecommerce web site designs, presents a neat menu the place customers can discover their merchandise quicker and simpler.

12. KITH

Screen grab of homepage on the KITH ecommerce websiteKITH’s homepage design grabs your consideration the minute you land on it. The location feels clear, but sparks curiosity, with hyperlinks to treats and content material corresponding to lookbooks, movies, journals, and extra. KITH’s catalog is massive, however product classes are nonetheless introduced in a method that allows you to shortly discover and discover what you’re in search of.

13. Private Fav

Screen grab of homepage on the Personal Fav ecommerce websitePrivate Fav appeals to its target market by utilizing fashionable coloration palettes and fonts, with provocative imagery. Whereas the location is daring and colourful, it’s not busy. Clear high degree navigation will get prospects shortly to the model’s mission and product pages. 

14. Satya Natural 

Screen grab of homepage on the Satya ecommerce websiteYou may inform branding was a precedence in skincare model Satya Natural’s ecommerce web site design. When you land on the homepage, you’re met with earthy tones and alerts that say, “When you’re in search of plant-based items, you’re in the proper place.” The footer of the web site clearly lists the merchandise’ advantages and certifications like USDA Natural, cruelty-free, fragrance-free, and indigenous-owned. 

15. Beardbrand

Screen grab of homepage on the Beardbrand ecommerce websiteBeardbrand takes a complicated, mature, and Previous World method to presenting its grooming merchandise all through its web site design. Utilizing a quiz, video of the founder, and weblog posts which might be value studying, the location encourages you to stay round, interact with the model, and purchase. 

16. Kylie Cosmetics

Screen grab of homepage on the Kylie Cosmetics ecommerce websiteAs quickly as you land on the Kylie Cosmetics homepage, you see an image of Kylie Jenner, a magnificence icon for younger individuals. Her endorsement instantly provides the location an enormous belief and credibility enhance. Every product can also be properly displayed on a white background, plus, if you hover over a picture, you may see an individual utilizing it in motion.

17. Allbirds

Screen grab of sustainability page on the Allbirds ecommerce websiteSustainable attire retailer Allbirds reinforces itself as a model eco-conscious customers can belief by the focused language in its copy, corresponding to “Made with pure supplies.” Belief can also be achieved by its B Company certification and a full part of the location devoted to sustainability and transparency. Allbirds’ life-style pictures function fashions that match with its goal market, making prospects assume, “These are my form of garments.” 

18. Tiny Organics

Screen grab of homepage on the Tiny Organics ecommerce websiteTiny Organics’ ecommerce web site design is crafted to alleviate the considerations of anxious mother and father. From high-quality pictures showcasing the elements in every meal to a carousel of testimonials from actual mother and father to endorsements from docs and dieticians, Tiny Organics’ ecommerce web site solutions mother and father’ burning questions and reduces frequent obstacles to buy. Certifications and press endorsements add to this sense of safety.

19. Tessemae’s

Screen grab of homepage on the Tessamae's ecommerce websiteTessemae’s makes use of fan pictures on its ecommerce web site—user-generated content material to assist construct belief. It tells guests that Tessemae’s merchandise are properly beloved amongst current prospects. Plus, the model gives inspiration for the numerous methods its dressings and condiments can be utilized to create scrumptious meals, including an additional incentive to purchase.

20. Dying Want Espresso

Screen grab of homepage on the Death Wish Coffee ecommerce websiteDying Want Espresso has a extremely daring model and it’s not afraid to specific it in its storefront. It claims to promote “the world’s strongest espresso,” and the whole lot from the web site copy to using crimson all through its web site design makes you’re feeling such as you simply drank a cup of it. Dying Want Espresso is aware of why most individuals land on its web site: to purchase its beans. When you scroll down the homepage, the very first thing you see is the choice to purchase floor or complete beans, or espresso cups. 

21. Almond Surfboards

Ecommerce website collection page for Almond SurfboardsAlmond Surfboards makes use of tender elegant tones all through its on-line retailer to present it a trendy however beachy really feel. The imagery is artistic and distinctive, which makes it really feel like a high-quality model from the minute you land on the web page. In-context pictures sells an aspirational life-style—even in the event you don’t want a surfboard, you is likely to be compelled to personal a bit of the model by t-shirts, equipment, wall artwork, and extra.

22. Leather-based Head

Ecommerce website page for LeatherheadsLeather-based Head’s homepage structure is straightforward and matches the model really feel of refinement and luxurious. The selection of coloration, font, product pictures, and replica voice and tone replicate the model aesthetic that appeals to its goal buyer. Even in the event you’re not into sports activities, you’ll positively need to browse and discover a product for a good friend or beloved one who’s.

23. Pura Vida Bracelets

Ecommerce website page for Pura VidaTo foster belief, jewellery retailer Pura Vida Bracelets showcases five-star product critiques from 1000’s of consumers on its ecommerce web site touchdown web page, on high of critiques from target-audience-appropriate media shops like BuzzFeed and HuffPost. Pura Vida Bracelets sticks with the highly effective and easy CTA Store Now to get prospects clicking. A ticker bar on the high of the web page highlights promotions like free transport.

24. Boba Love

Ecommerce website page for Boba LoveBoba Love is a small enterprise with ecommerce design that guides guests proper into the procuring expertise. It makes use of life-style pictures and product pictures to speak its model values. Boba Love will get the product grid proper—it’s clear and clear in directing what it needs guests to do: purchase Boba tea-inspired merchandise. 

25. Partake Meals

Ecommerce website page for Partake FoodsWhen you love wholesome and eco-conscious cookies, you’ll love the web site design for cookie store Partake. Immediately, you see reassuring copy, together with “gluten-free,” “vegan,” and “allergy pleasant” on its homepage. The deal is then sealed by ample social proof—press mentions and glowing buyer critiques. The web site footer additionally builds belief by allergy-specific certifications. 

8 greatest ecommerce web site design suggestions

When you’ll need to design your on-line retailer primarily based in your established model tips, there are a number of greatest practices to think about to enhance usability and buyer expertise. Your ecommerce web site is the résumé on your on-line enterprise. Whether or not you’re a startup or constructing your fifth ecommerce retailer, maintain these web site design suggestions in thoughts:

1. Preserve it easy

Easy is at all times key to creating extra gross sales in your ecommerce enterprise. The extra distractions you place in your ecommerce web site (assume banner adverts, pop-ups, too many colours), the extra it takes away from making the sale. ecommerce platform may have a variety of ecommerce web site templates to select from that will help you maintain your design streamlined.

2. Categorical your model

It doesn’t matter in the event you’re a photographer, beautician, or dropshipper working a web based enterprise. Folks need to purchase from established manufacturers they belief and establish with. Take the time to outline your model and work out what makes you completely different from rivals—then apply it to your internet design. 

3. Use the proper platform

Use the greatest ecommerce platform on your on-line retailer. When utilizing a platform like Shopify, you may arrange a stupendous retailer with highly effective ecommerce options and promote on-line shortly. An awesome ecommerce platform ought to be versatile and simple to make use of, permitting you to customise your ecommerce web site to your precise wants. You should use Shopify’s on-line retailer builder, which affords the performance to create your personal retailer from scratch. 

4. Have empathy

Put your self in your potential prospects’ sneakers. How straightforward is it to navigate your ecommerce web site? How does it make somebody really feel when procuring? How straightforward is the checkout course of? Take into consideration what your buyer must make a purchase order in your retailer and design it accordingly.

5. Add top quality pictures

Photos can enhance an internet site’s conversion charge by 40%. However they need to be high-quality. Spend money on good product pictures and use pictures from free inventory picture web sites to assist enhance the visible enchantment all through the procuring expertise. 

6. Lead with professionalism

Need to begin a web based retailer that builds belief with customers? You’ll need to have knowledgeable web site. Clients gained’t offer you their hard-earned cash or delicate data like bank card numbers if it’s something much less. 

7. Leverage social proof

When designing your ecommerce web site, search for locations to point out social proof like constructive critiques and user-generated content material. The extra customers see the nice experiences different individuals have had together with your merchandise, the extra possible they’ll be to purchase.

8. Give attention to checkout

Even when you have a stupendous, progressive ecommerce web site design, if checkout is a ache, prospects could not purchase from you. Make checkout on your ecommerce enterprise easy, easy, and quick. Use fee gateways like Store Pay, Amazon Pay, PayPal, Stripe, and different accelerated fee choices to make it as straightforward as potential for customers to purchase.

Design an internet site on your ecommerce enterprise at present

A designer browses images on a laptopNice ecommerce web site design facilities the person by being optimized for cellular units, creating memorable on-line procuring experiences, and navigating consumers by a transparent shopping for course of with a safe checkout. Construct belief on your ecommerce enterprise by specializing in these key components.

With regards to constructing a profitable ecommerce enterprise, design is likely one of the most essential issues enterprise homeowners and entrepreneurs want to think about. In any case, your ecommerce retailer guests can type an opinion about your web site in milliseconds. First impressions matter.

Function illustration by Rachel Tunstall

Ecommerce web site design FAQ

Can I construct an ecommerce web site alone?

Ecommerce web site platforms like Shopify make it straightforward for enterprise homeowners to construct a stupendous and user-friendly web site for his or her on-line shops, with options like free internet hosting, customized domains, design templates, and SEO. If you wish to construct an ecommerce web site however haven’t any design or coding expertise, an ecommerce platform gives all of the instruments you want.

How can I enhance my ecommerce navigation?

When designing your ecommerce web site navigation, stick to some core pages on your header navigation (Store, About Us, Bestsellers, Contact), then place every other essential hyperlinks in your web site’s footer. 

Which is the perfect platform to construct an ecommerce web site?

Shopify’s ecommerce platform may also help you construct a sexy and useful on-line retailer with industry-leading ecommerce transaction structure and a variety of design choices, together with templates and drag-and-drop customization. 

How a lot does it value to construct an ecommerce web site?

Constructing an ecommerce web site from scratch might be pricey if it’s important to rent an online design skilled or coder. However you may construct an ecommerce enterprise shortly and for a comparatively small funding to get promoting on-line straight away. Many ecommerce platforms provide a free trial so you may play with ecommerce design and use totally customizable templates to construct your web site. After you’re completely happy, select a plan that matches the finances on your ecommerce enterprise. 

What’s the perfect ecommerce web site builder?

Shopify is an all-in-one ecommerce web site builder that will help you get on-line and promote your merchandise. You can begin by selecting from over 100 ecommerce web site templates within the Shopify Theme Retailer. Every is totally customizable, and you should use our web site builder to form your template by selecting a website identify, including your brand, model colours, fonts, and extra. 

You too can help your on-line retailer with greater than 3,000 apps within the Shopify App Retailer to assist with advertising, gross sales, customer support, and extra.

With safe ecommerce internet hosting, a streamlined admin dashboard, and limitless bandwidth, you may arrange your ecommerce enterprise shortly and simply. Plus, you’ve full management over your web site’s look with the power to edit your theme’s HTML and CSS.