UPDATE: October 14th, 2021 — miHoYo have since deleted Ella Musk‘s tweet to her “Dad,” as effectively. They’ve clearly thought higher about the entire thing. However right here a screenshot from earlier than it was faraway from Twitter historical past.
On October thirteenth, in a weird and nearly totally random transfer, Genshin Affect builders miHoYo launched a marketing campaign to get Elon Musk concerned within the Genshin fandom. It’s loosely impressed by Genshin Affect NPC Ella Musk, however brought on such disdain from the neighborhood that they eliminated all hint of it just some hours later.
Nevertheless, Elon nonetheless acquired concerned, tweeting miHoYo that he can’t wait to be within the recreation… So they could but reinstate the concept.
Genshin Affect use Elon Musk for Twitter marketing campaign
The unusual marketing campaign began to have fun the principle Genshin Affect Twitter account reaching 2 million followers. They launched a graphic exhibiting completely different ranges of a marketing campaign to get their secondary account, @Paimon2theMoon, to succeed in the identical stage.
Whereas the @Paimon2theMoon account unsurprisingly was named after Paimon, it has since been modified to Ella Musk, after the Mondstadt NPC who’s title clearly prompted this wild concept.
The primary follower aim was 500K, at which level the title would change again to Paimon. After that, every stretch aim concerned Elon, getting him extra concerned within the recreation because the targets acquired increased.
Elon Musk Genshin Affect tweet deleted
Nevertheless, the tweet containing the graphic was deleted a few hours earlier than scripting this. The feedback part was flooded with each Elon followers and haters alike, probably not understanding the relevance of the marketing campaign… and probably not caring, both. The Ella Musk Twitter account nonetheless stays on simply 56K followers on the time of writing, so miHoYo will need to have realised there wasn’t a lot reputation within the concept, and that it seemed more likely to be a flop.
Genshin Affect Ella Musk
Nevertheless, in a weird twist, Elon himself has added to the dialog because the deletion of the unique submit. Hours after the marketing campaign started, and round an hour after it disappeared, Elon tweeted that he “Can’t wait to be in Genshin Affect.” The laughing emoji that follows perhaps means that he’s not all that severe, although. Effectively, him being within the recreation was by no means on the desk anyway.
miHoYo haven’t let this second go them by, after all, replying hilariously from the Ella Musk account, “When are you coming dwelling, Dad?”
It stays to be seen whether or not miHoYo will relaunch the marketing campaign now that Elon has acquired concerned, or whether or not Ella will ever see her “Dad” in Mondstadt. Love or hate him, this must be one of the crucial weird collaborations ever, and we’d like to see it.