In simply 11 years, Joshua McKee’s Atlas Staffing has grown to 5 western U.S. places, having launched with one in Spokane, Washington. The corporate serves a burgeoning gentle trade area of interest, however to McKee, success stems from its core values. “Embrace development” is his favourite.
Explaining the time period, he informed me, “An individual with a development mindset finds that means within the journey and appears at failure as a chance to study and as a stepping stone to the subsequent success.”
Values matter to McKee. I ought to know. He was a co-founder years in the past of Beardbrand, my firm.
He and I lately mentioned his spectacular Atlas Staffing journey. The complete audio of our dialog is embedded beneath. The transcript is edited for readability and size.
Eric Bandholz: Give us a rundown of Atlas Staffing.
Joshua McKee: We’re a lightweight industrial staffing firm. We’ve been in enterprise for 11 years. Now we have 5 places throughout the western U.S. and simply opened our latest department in Phoenix. It’s been an extended, onerous 11 years, however I’m happy with what we’ve constructed.
We’re a giant believer within the Entrepreneurial Working System [EOS]. We carried out it years in the past in our enterprise. It was an vital first step to getting severe about core values and targets and ensuring they movement to everyone within the firm. It’s been important to the place we’re as we speak.
Now we have clear core values and behaviors and work onerous to speak them to all staff.
We meet our recruiters on the department degree each day. Now we have weekly huddles and Monday morning conferences just like the EOS prescribes. Throughout these conferences, we focus on our values. We would like our crew to deliver tales about candidates who’ve embodied these values. We have fun after we hear these tales and share them on our firm intranet.
We attempt to create and talk parameters, reminiscent of, “That is the conduct and values we count on. That is the purpose, and that is the core course of. Should you’re following these, all the things else is as much as you.”
We would like individuals to specific their uniqueness as a result of we study a ton from them. We don’t have all of the knowledge on the earth. We don’t command and management. We need to see individuals take dangers, fail, and make decisions that maybe our govt crew wouldn’t make. However we all know what values and behaviors assist a recruiter achieve success. We need to be sure that these values are entrenched early in somebody’s employment with Atlas.
Bandholz: What are these core values?
McKee: I’ll begin with my favourite: “Embrace a development mindset.” It stems from Carol Dweck’s ebook, “Mindset.” It’s not about monetary development. It’s about taking a look at challenges and obstacles in your life. An individual with a development mindset finds that means within the journey and appears at failure as a chance to study and as a stepping stone to the subsequent success. We would like individuals to have the mindset of falling quick, studying, and transferring ahead.
“Get snug with the uncomfortable.” That’s one other one. We would like individuals to do the onerous factor first. It’s straightforward for people in a gross sales position to chase what’s straightforward in the mean time. “Eat the frog” is one other means we phrase it.
After which we’ve, “All the time defend the crew.” That one’s simple. We glance on the crew because the enterprise. A rising tide lifts all boats.
“No optional-ism” is a made-up phrase that we like. It means, “I made a dedication. I promised one thing.” We would like individuals to comply with by means of with their commitments, guarantees, and targets.
Bandholz: What are your core values round prospects?
McKee: “Obsessive about buyer success.” We need to maintain the outcomes of the client in entrance of us. Should you neglect the client, you’re lacking the purpose.
Now we have two varieties of prospects: our candidates and the businesses that rent them. Now we have completely different advertising and marketing methods for every. On the shopper firm facet, advertising and marketing is extra of gross sales enablement, ensuring our crew has the swag and the collateral to get in entrance of a potential shopper.
On the candidate facet, we’re asking, “What are our candidate acquisition prices? How are we reaching them? Is our messaging on level?”
Historically, staffing has been extra sales-oriented and fewer advertising and marketing. I heard one govt of an enormous firm say, “Advertising and marketing’s kind of a pastime. It doesn’t do a lot for the enterprise, however I get pleasure from it.” To me, that gave the impression of a chance. We’ve determined to spend the cash to grasp how our candidates are trying to find work and the way we are able to attain them.
We presently have upwards of 35,000 candidates in our database, and it’s rising. Advertising and marketing has helped us perceive the worth of that database. We will dig into it as a substitute of going to Certainly or Expertise.com or shopping for Google Adverts. We’ve obtained candidates in our again pocket. It appears apparent, nevertheless it’s new in our trade.
We’re nonetheless a small firm. We don’t have a devoted chief advertising and marketing officer. Now we have a fractional marketer who’s been phenomenal in serving to us perceive our metrics, reminiscent of what investments are paying off. We do a variety of e-mail advertising and marketing and automation. Now we’re utilizing bots to correspond and re-qualify candidates within the database. That’s been useful as effectively.
Bandholz: When ought to corporations use a staffing company versus hiring staff instantly?
McKee: Each enterprise has to determine its core actions. Ecommerce corporations have many actions and features which are core.
If the duty of hiring just isn’t core to a enterprise, then staffing is smart. There are every kind of staffing specialties. An industrial staffing firm may assist find the best logistics particular person. Different nice companies concentrate on advertising and marketing expertise.
Bandholz: How can listeners join with you?
McKee: Our web site is AtlasStaffing.com. We serve employers and staff in Phoenix, Portland, Spokane, Boise, and Central Washington. We’re all the time searching for new recruiters, too. I’m on LinkedIn.