Fb’s Outage Shakes Up Conversion and Ad Supply Numbers

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Fb’s hours-long outage yesterday brought about some scrambling–especially for the platform’s largest buyer base, small and medium companies. However any lasting impression will probably be extra 2022 social budgets shifting to platforms like TikTok. Within the shorter time period, ad patrons would do nicely to test their numbers as Fb activates the ad-delivery faucets and conversion…

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