FCB Brazil Names Paulo Fogaca Its New CEO


FCB Brazil will quickly have a brand new CEO, as advertising govt Paulo Fogaca will likely be returning dwelling to Brazil to take over the reins from Ricardo John, who had been within the position since 2019 and introduced his departure in 2023.

Fogaca will formally start his tenure on the finish of February, reporting on to FCB International CEO Tyler Turnbull.

Fogaca was most lately U.S. CEO at Dentsu Inventive. Taking the place in late 2022, he was changed by Abbey Klaassen in late 2023. Throughout his time at Dentsu, he helped oversee the continued integration of Dentsu’s inventive companies beneath one roof, which started in 2022.

Previous to Dentsu Inventive, Fogaca had stints at Intestine and David. Whereas at David, Fogaca was named a part of the Adweek 50.

Susan Credle, international chair and international chief inventive officer at FCB, commented on the significance of discovering a brand new chief who understands the intricacies of the Brazilian atmosphere: “Paolo, along with his unimaginable physique of labor and satisfaction in Brazil’s popularity within the trade, is the suitable inventive thoughts to guide FCB Brazil into its subsequent part.”

To start, Fogaca will concentrate on figuring out new collaboration alternatives, driving consumer development, solidifying client-agency relationships and attracting new expertise to FCB’s inventive pool. Concurrently, he’ll work with FCB’s current Brazilian workforce to construct the company’s popularity.

Fogaca commented, “[I]t’s a little bit of a homecoming for me—returning to my household in Brazil. I’m grateful FCB has given me this chance to do what I like surrounded by the folks I like.”

Based in 1973, FCB Brazil has greater than 200 workers. It has expertise working with manufacturers on a worldwide stage, together with SkyTV and The Physique Store.

Adweek named FCB International a finalist for 2023 International Company of the Yr, with its purpose-based work standing out as second to none globally. It additionally obtained excessive accolades in 2023, ending because the Company Community of the Yr in The One Membership for Creativity’s International Inventive Rankings 2023, and being named North America Community of the yr for the fifth consecutive yr at Cannes in June. The company was fashioned in 1873 and has greater than 8,000 workers in over 120 places of work throughout greater than 80 international locations.