FCB New York Wins Clio for AI-Powered Michelob Extremely Advert

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A tennis star enjoying in opposition to former variations of himself received a number of honors at this yr’s Clio Awards, together with two Grand Clios.

“McEnroe vs. McEnroe,” by FCB New York for Michelob Extremely, received Grand Clio Awards for Branded Leisure & Content material, in addition to Inventive Use of Knowledge. The marketing campaign pitted the actual John McEnroe in opposition to AI variations of himself as a youthful participant as a part of the beer model’s “It’s Solely Price It If You Get pleasure from It” marketing campaign.

Along with the marketing campaign win, FCB New York was additionally named Company of the Yr on the Clio Awards present Tuesday, which was hosted by Anthony Anderson.

Additionally profitable massive was a marketing campaign for an additional beer model, Corona, which took dwelling Grand Clios for “Corona Plastic Fishing Match” in Direct: Product/Service, Expertise/Activation: Product/Service and Public Relations: Product/Service for company We Believers. Corona was additionally awarded Advertiser of the Yr, whereas We Believers took the Impartial Company of the Yr title.

The Ogilvy community took dwelling a number of Grand Clios, together with for “Morning After Island” by Ogilvy Honduras for Grupo Estratégico PAE, a gaggle that advocates for reproductive rights in Honduras. The marketing campaign received for Public Relations: Public Service, Out of House: Public Service and Direct: Public Service.

Ogilvy was named Community of the Yr, whereas Smuggler took dwelling the Manufacturing Firm of the Yr prize.

Different Grand Clio Award winners included VMLY&R, McCann Worldgroup India, Ogilvy Brazil, Affect BBDO, Serviceplan Germany and Digital Worldwide for the “Backup Ukraine” marketing campaign for Polycam and Unesco.

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