‘F*ck You, Pay Me’ is a Glassdoor-Like Platform That Reveals Scummy Manufacturers

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The brand new platform F*ck You, Pay Me (FYPM) has set out on a mission to enhance the disparity between on-line manufacturers and influencers to assist content material creators negotiate higher pay or to keep away from sure manufacturers utterly.

Arrange by Lindsey Lee Lugrin, a social media businesswoman and fairness analyst, and Isha Mehra, a former Fb knowledge scientist, FYPM goals to present influencers and content material creators extra energy, transparency, and data when negotiating sponsored content material, stories Taylor Lorenz for The New York Instances.

Not dissimilar to Glassdoor — a platform the place former and present workers can overview the businesses they work for — FYPM permits registered customers to anonymously share info on how a lot they bought paid to work with manufacturers with a view to assist others use it as a software to gauge and evaluate proposals acquired by firms.

For Lugrin, the initiative grew out of her private experiences previously when she was supplied a possibility to seem in a Marc by Marc Jacobs advert marketing campaign, the place she was paid $1,000. Though thrilled on the time, she quickly realized that she had undervalued herself after seeing her photos seem on billboards and advertisements throughout the web.

As most influencers don’t have an agent and function as a one-man band in the case of advertising and marketing, PR, securing offers, and delivering the content material, negotiations typically occur “by means of a messy mixture of direct messages and emails and there aren’t any commonplace charges of pay, both. This has led to manufacturers having the higher hand,” writes The New York Instances.

The disparity doesn’t simply rear its ugly head by means of manufacturers, each small and well-established ones, undervaluing creators and influencers by providing low charges of pay, Lugrin additionally observed the variations in what was supplied to female and male creators. In keeping with analysis final yr by Klear, an influencer advertising and marketing platform, the typical is $476 and $348 per submit for women and men, respectively.

Nevertheless, FYPM shouldn’t be the primary firm to assist degree out the enjoying subject for social media professionals. Others embrace Collabstr, which acts as a listing of accessible influencers and their set charges of pay, whereas some social media accounts — similar to, We Don’t Work For Free and Influencer Pay Hole — share nameless posts by influencers who’ve been burned by dangerous model offers or have handled exploitative manufacturers.

Though FYPM continues to be being examined and fundraising is ongoing, as soon as registered, customers can already filter model offers by social media platform, location, area of interest, and model class. The New York Instances stories that to this point, round 1,500 creators have shared greater than 2,000 evaluations of 1,300 manufacturers on the platform.

Whereas designed with influencers in thoughts, many photographers who all of the sudden discover themselves negotiating with a big firm for a industrial marketing campaign typically each reward their luck and curse their lack of information. Pictures typically looks like a black field in the case of industrial and promoting work, and plenty of photographers enormously undervalue themselves on this context. FYPM might be the reply to at the very least offering some degree of support for photographers of all ranges to barter with manufacturers extra intelligently, reasonably than going at all times in blind.



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