Feudus – B2B Grocery Market Case Examine


B2B Marketplace Success Story: Feudus

B2B Market Success Story: Feudus


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As Europe’s B2B grocery e-commerce sector grows quickly with tech and provide chain optimization, Italy’s deal with native and sustainable sourcing fuels demand for specialised B2B distributors.

Pandemic boosted on-line procuring, sustainability, and customized service, reworking them right into a lifestyle for a lot of. Established B2B grocery distributors in Italy, corresponding to Metro Italia, Gruppo Gabrielli, and Unes, have paved the way in which for rising entrepreneurs to carve out their very own area of interest.

FeudusB2B grocery platform for the agri-food business in Europe acknowledged this chance and established itself as a agency to fill the hole. The platform connects companies and streamlines transactions on-line. It’s reworking the way in which the agri-food sector operates, changing into a key participant in Europe.

Let’s take a more in-depth have a look at the success of Feudus, a rising digital B2B multi-vendor market for agriculture and meals merchandise, with the intention to perceive the important thing components behind their achievements.

What’s Feudus ?

Feudus is a B2B Grocery Market that operates throughout Europe. It supplies a digital platform for agricultural producers and firms to attach and conduct business agreements for agri-food merchandise. Feudus provides a fast and environment friendly means to purchase and promote wholesale meals merchandise in bulk portions.

Learn Extra: Prime 10 advertising and marketing methods to your on-line grocery market

This on-line market could also be helpful for increasing the shopper base for agricultural producers and offering entry to a wider vary of merchandise and suppliers for firms searching for agri-food merchandise. Aspiring B2B marketplaces in Europe can profit at giant by promoting on such venues.

With Feudus, companies within the agri-food sector have a chance to streamline their sourcing and distribution course of, saving time and doubtlessly decreasing prices.

What does Feudus cope with?

The first focus of Feudus is on meals classes, corresponding to:

  • Pasta and Flour
  • Oil, vinegar and condiments
  • Dried fruit, seeds and legumes
  • Chocolate, lotions and sweets
  • Sauces, soups and pestos
  • Wines and drinks
  • Recent fruit and greens
  • Fish
  • Meat and animal derivatives
  • Espresso, Honey and Jams
  • Oil

Feudus is a digital B2B market in Europe. It serves as a gathering level for agricultural producers and firms seeking to purchase agri-food merchandise.

The platform simplifies the duty of discovering and finalizing enterprise offers. It connects companies on a single platform, decreasing time and prices related to researching uncooked supplies and middlemen.

Feudus provides a secure and environment friendly means for producers and firms to work together. It makes it simpler to seek out the best companions and increase enterprise operations.

Feudus is a helpful platform for these within the agri-food sector. It helps optimize the availability chain and enhance the shopper base.

Do verify: How our B2B market answer helped Kogland to remodel into prime healthcare market

The place It All Started

Feudus started its B2B market journey with CedCommerce in August 2022, when Morgan Barbagallo, a consultant for Feudus expressed his curiosity in our platform. We shortly reached out to him and started supporting him with our vary of companies, together with:

  • Aiding to his Queries
  • Showcasing him Demos
  • Introducing him to Guides
  • Consulting his concepts for the venture

Morgan was impressed with the steering and help he acquired from CedCommerce and finally determined to make use of our market answer within the final week of August 2022.

Improve your Magento 2 retailer to a robust multi-vendor e-commerce market with superior options, environment friendly product dealing with, and seamless administration capabilities for distributors.

To Know extra: Do verify our answer on Adobe/Magento Market

Since he was already aware of the Magento 2 e-commerce framework, he shortly seen & appreciated how our answer labored inside that framework. This was additionally a key think about his determination to decide on Magento for his B2B market platform setup.

CedCommerce felt immense delight when Feudus chosen them to supply help for his or her journey. As a guiding power CedCommerce appears to be like ahead to serving to them obtain their enterprise targets in future as properly.

Why Magento 2 to your B2B Multi-Vendor Market?

Magento 2 Feature-Rich Platform

Magento 2 is a robust and well-liked e-commerce platform that gives a variety of options to assist companies construct and handle their on-line shops. One of many key advantages of Magento 2 is its capability to deal with complicated e-commerce operations with ease.

It provides a strong set of instruments for managing merchandise, stock, funds, and transport, in addition to superior options like personalization, customization,and so on. Listed under are a number of information and options that spotlight why the Magento 2 eCommerce framework is outstanding:

Revolutionary Pricing Methods

Revamp your pricing technique by implementing tiered pricing primarily based on the amount of things bought, providing reductions for bigger purchases. Moreover, tailor your costs to particular buyer teams corresponding to wholesalers or retailers for much more focused pricing.

Slicing-Edge Applied sciences for Intuitive Web site Design and Navigation

Keep forward of the competitors by using the most recent and best applied sciences to your ecommerce web site. With options like Magento’s Web page Builder and improved Elasticsearch, your web site might be user-friendly and optimized for search engine visibility. No surprise it’s the popular alternative for over 250,000 lively websites.

Unmatched Scalability, Robustness, and Search engine marketing-Friendliness

As an open-source platform, Magento will be absolutely custom-made to fulfill distinctive enterprise wants. It’s able to dealing with as much as 300,000 merchandise with correct server configurations, making it a extremely scalable possibility. Superior Search engine marketing options additionally make it a strong alternative for ecommerce companies seeking to maximize their on-line visibility.

The Unparalleled Alternative for Most Safety and Widespread Utilization

With a staggering 202 customers on the coveted Web Retailer Prime 1000 checklist, Magento 2 stands out as probably the most safe platform for ecommerce. Adobe’s top-notch staff develops built-in safety patches for the platform, which be sure that your web site is all the time absolutely protected.

Unmatched Flexibility and Infinite Alternatives for Enlargement

The sky’s the restrict with Magento 2, as you’ll be able to create a number of web sites throughout totally different domains to cater to varied niches. As an example, you’ll be able to have xyz.com for B2B, retail.xyz.com for retail, and grocery.xyz.com for groceries – all managed from one central admin panel.

Subsequent-Era Reporting and Slicing-Edge Enterprise Intelligence

Companies that use Magento are thrice extra prone to expertise progress than people who don’t, due to the platform’s superior reporting and enterprise intelligence capabilities. Leverage probably the most up-to-date data to make strategic selections and keep forward of the competitors.

World E-commerce with Magento’s Multi-Language, Multi-Retailer, and Multi-Forex Compatibility

Magento’s capability to help multi-language, multi-currency, and multi-store options can result in larger progress charges in transaction worth and buyer attain for companies, based on statistics.

Magento’s Out-of-the-Field Options for E-commerce Development

Magento comes geared up with varied eCommerce options corresponding to Google Analytics, Sitemap, Present Message, Cache Administration, and Index Administration that may support eCommerce progress, scale back database area consumption and enhance web page load speeds.

B2B eCommerce Enlargement with Numerous Buyer Teams Configuration

Magento permits the creation of a number of buyer teams, corresponding to Wholesalers, Retailers, and Common, to section the shopper base and plan for B2B eCommerce enlargement.

Confirmed Success with Trusted Leaders utilizing Magento 2 EE

For 4 consecutive years, Magento has maintained its place because the top-ranked platform on the Web Retailer 1000 checklist. Main manufacturers corresponding to Nykaa, Lenskart, Btech, Asus, and HP belief Magento for its scalability.

Limitless Merchandise, Orders, and Buyer Accounts with the Proper Internet hosting Associate

With Magento, there isn’t any restrict to the variety of orders and information, offered the enterprise has a dependable internet hosting accomplice like AWS, Cloudways, or Nexcess.

With its superior performance, flexibility, and scalability, Magento 2 has turn into a go-to alternative for companies of all sizes, from small startups to giant enterprises.

To know extra: Try our B2B market Resolution!

What Makes CedCommerce B2B Multi-Vendor Market a Appropriate Resolution for Feudus?

Why B2B Multivendor Marketplace?

At CedCommerce we provide a B2B Market answer that gives a lifetime license and free upgrades with a one-time value. This answer has been curated by our Adobe licensed builders & our customized help units us other than different options at related pricing ranges. Listed below are some key options that make our B2B Market answer stand out from our rivals:

Vendor Delivery Methodology:

We offer a free vendor transport technique addon value $99 so distributors can ship orders from their panel and full the order life cycle with out admin interference.

Magento 2 Product Varieties:

Our answer permits distributors to create all forms of Magento 2 merchandise, together with Easy, Configurable, Digital, Downloadable, B2B Grouped, and B2B Bundled Merchandise, if allowed by the admin.

Responsive Vendor Panel:

Our licensed UI/UX designers have created a flawless B2B Vendor panel that may be simply accessed on cell browsers. We’ve not used the Magento admin panel design and icons.

B2B Tier Pricing:

Distributors can set B2B tier pricing for his or her merchandise primarily based on the amount ordered. For instance, if a buyer purchases 5 portions, the fee might be $10. If a buyer purchases 10 portions, the fee might be $8 or a ten% low cost might be utilized.

B2B Buyer Group-wise Pricing:

Distributors also can set buyer group-wise pricing for his or her merchandise. For instance, wholesalers will be charged $10 for a product whereas retailers are charged $15.

Social Login:

Our answer supplies social login choices for each clients and distributors. Google, Fb, Twitter, and Linkedin can be found.

B2B Customized Choices:

Distributors can create customized choices for his or her merchandise to supply quite a lot of choice and enter varieties.

Enhanced Product Search:

Our clients can seek for a vendor’s merchandise inside that individual vendor’s store in your market.

Product Attribute:

Distributors can create attributes and attribute units for their very own merchandise from the seller panel.

B2B Request Citation and Negotiation:

Patrons can request quotations on a number of merchandise at a fascinating worth and amount.

  • B2B Submit Shopping for Request:

Clients can generate requests for merchandise category-wise by a devoted Submit shopping for request kind.

Bulk Import and Export Stock:

Distributors can shortly add their merchandise and pictures by way of CSV information as an alternative of including them one after the other.

Learn Extra: Methods to Create a Profitable B2B Market Web site?

Our B2B Market answer supplies all the required instruments to assist companies succeed of their B2B operations.

CedCommerce’s on-line market extension stands out as among the best as a result of its straightforward customization to suit any distinctive B2B enterprise thought. With diligent help from specialists, considerations or doubts in regards to the Magento 2 B2B market extension will be resolved, making certain Morgan has a seamless expertise.

Furthermore, the open-source code offered by CedCommerce enabled Morgan to discover the limitless prospects of his Magento B2B market concepts. This allowed him to innovate and experiment with totally different options and functionalities that might make his on-line retailer stand out from the competitors.

Morgan’s determination to make use of Magento and CedCommerce for his on-line retailer proved to be a smart alternative, given the benefit of setup and customization, entry to unique e-commerce instruments and options, and the help offered by specialists. The open-source code additionally allowed him to innovate and push the boundaries of what was attainable along with his B2B market concepts.

Learn Extra: Prime 12 Options That Make Adobe Commerce The Greatest B2B eCommerce Platform

How Did It Flip Out For Feudus?

Our staff labored diligently to put in and take a look at the venture completely and had been capable of ship it inside a month. Our consumer was happy with our work and expressed satisfaction with the venture’s accelerated setup.

Nevertheless, our consumer additionally had some particular requests for customizations to the platform in October 2022. The requested modifications had been associated to front-end enhancements that might improve the person expertise:

  • We made a number of modifications to the platform.
  • Modifications embrace exhibiting certifications on the Product element web page.
  • Certifications are displayed as a picture on the product view web page.
  • We added a characteristic for patrons to view and obtain all certificates for a vendor by clicking “view vendor profile.”
  • We additionally added a vendor particulars part to the product web page.
  • Vendor particulars part contains vendor’s picture, badges, identify, nation, and hyperlink to the seller store web page.
  • Vendor badges are proven on the product class web page, under the product identify, to make vendor data extra seen.

These customizations had been properly acquired by the consumer and improved the person expertise considerably.

We had been lucky to have an important consumer in Morgan, who was distinctive all through your entire course of. They displayed a deep understanding of our options and options, and we valued their enter. We’re thrilled to have labored with them and sit up for aiding them with their future wants.

Construct your individual distinctive market with CedCommerce’s customizable extensions and add-ons for a tailor-made eCommerce expertise.

Rent our expert Magento Builders to convey your imaginative and prescient to life.

Challenges Confronted Alongside the Approach and How CedCommerce Aided Feudus to Overcome Them

Throughout our time aiding Morgan of their market improvement journey, we encountered a number of queries and considerations from him. His main queries concerned:

  • Morgan’s most important fear was associated to the cost system and whether or not it functioned as an precise market. We offered him with reassurance by explaining how the cost quantity first goes to the admin’s account after which to the seller’s account. Therefore, creating an environment friendly and arranged course of that provides the admin extra management over decision-making. One other concern expressed by Morgan was whether or not Stripe may very well be used as a cost possibility. To which we knowledgeable him about our add-on that facilitates using Stripe.
  • One other question that Morgan had was in regards to the capability of distributors to specify a worth vary for his or her merchandise. We confirmed that this characteristic is accessible by superior pricing, permitting distributors to set a variety for his or her merchandise. Moreover, distributors have the choice to add attachments corresponding to .pdf or .jpeg information to their profile. However this selection is barely attainable throughout registration utilizing the seller attribute add-on.
  • Morgan additionally had some questions in regards to the badge system and whether or not it will be attainable to type search outcomes based on a person’s badge. Nevertheless, we defined {that a} particular search question was required to perform this. Moreover, Morgan requested about acceptable templates, and we supplied a listing of really useful themes for them to pick from.
  • Lastly, Morgan ultimately inquired in regards to the multilingual system, and we clarified that our answer already helps a number of languages. Moreover, we suggested them that he may set up retailer views in varied languages by putting in particular language packs.

Regardless of encountering some bumps alongside the way in which, we had been capable of handle every of Morgan’s queries. Our buyer success staff ensured that he was absolutely glad with {the marketplace} improvement journey.

Learn extra: 10 Largest Challenges of eCommerce in 2022 and Their Options

CedCommerce add-ons opted by Feudus

Morgan took additional steps to counterpoint the standard of their e-commerce web site and enhance its efficiency by including totally different add-ons. Among the many varied add-ons out there, Morgan opted for 2 add-ons from CedCommerce to reinforce their web site’s performance:

Stripe Fee Addon:

The Stripe Fee Addon has a few options that make it very helpful. Firstly, distributors can register themselves utilizing Stripe Join on Magento 2 Market. Secondly, it features a break up cost performance between the admin and distributors, which ensures seamless cost processing. Moreover, clients can save their card particulars for future purchases, which makes the checkout course of far more handy.

Vendor Attribute Addon:

With the Vendor Attribute Addon developed by CedCommerce for Magento 2, directors can incorporate vendor attributes to assemble further vendor particulars. This add-on supplies varied important options, together with distinctive attribute codes, a number of enter varieties corresponding to textual content fields, drop-down menus, and date pickers, enter validation, and customization of the enter subject’s order. All these options make vendor data assortment and administration far more environment friendly and streamlined.

By incorporating these CedCommerce addons, Morgan was capable of improve the performance and efficiency of their e-commerce web site. These addons helped them create a pathway to streamline their cost processing and vendor data assortment, finally resulting in a greater person expertise for his or her clients.


The B2B market in Europe is experiencing fast progress as companies more and more make the most of digital platforms for purchasing and promoting items and companies. Feudus, a B2B market platform, acknowledges the significance of digital applied sciences and personalization within the present enterprise panorama. By offering custom-made experiences to its clients, Feudus units itself other than rivals and features a aggressive benefit. Therefore, firms like Feudus, who embrace personalization and digital transformations, are well-positioned to succeed because the e-commerce business evolves.

In line with a report by Statista, the B2B e-commerce market in Europe is projected to develop to over $1 trillion by 2024. This progress is fueled by the adoption of digital expertise, growing e-commerce demand, and the necessity for streamlined provide chains.

Do take a look at: How Thaimee-d reformed right into a profitable market!

Are you Planning To Arrange your retailer on Magento 2?

Should you’re seeking to arrange your Adobe commerce or Magento 2 retailer, partnering with CedCommerce may very well be a smart alternative.

Cedcommerce is a number one model for e-commerce options, together with extensions and integrations for Magento 2. We provide a variety of companies to assist companies plan, construct, and launch their on-line shops. We provide our support from design and improvement to customization, and optimization.

Cedcommerce ensures optimization of efficiency, safety, and scalability to your B2B Magento 2 retailer, making certain a seamless expertise to your clients. To start, it’s essential to rigorously plan your venture, figuring out your targets, necessities, and timelines in collaboration with Cedcommerce to make sure your retailer aligns with your corporation imaginative and prescient.


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