Automaker Hyundai’s U.Okay. marketing campaign was launched in January to place the accurately pronounced model’s title on the lips of the general public, almost tripling its model consideration rating within the course of.
In response to the analysis firm YouGov, the marketing campaign, created to drive consciousness of the best way to accurately pronounce the title of the South Korean motor firm, drove the very best enhance in phrase of mouth throughout the first month of the yr.
YouGov’s BrandIndex Tracker measures model well being utilizing 16 metrics as KPIs, together with phrase of mouth, to assist entrepreneurs analyze and benchmark marketing campaign objectives and success, in addition to monitor competitor efficiency.
A model driving notices
Consideration for the model amongst British adults peaked in January when it averaged a rating of 16.6,
