Find out how to Measure Your Success


How do you consider success on TikTok? There are lots of metrics to take a look at: follower rely, likes, feedback, shares. However TikTok analytics go deeper: they assist you to measure weekly and month-to-month progress, complete video play time, details about who’s watching, and extra.

With over 1 billion energetic accounts, each TikTok consumer has the potential to achieve an infinite viewers—however not everybody does. That’s why checking your TikTok analytics (and understanding them) is so essential. Monitor the suitable metrics, and also you’ll be capable of hone in on the ways that actually work (and inform hype from actuality).

In case your model is new to TikTok, analytics can take among the guesswork out of your TikTok advertising technique. Insights accessible to TikTok Enterprise accounts can inform every part from whenever you put up to what you put up.

Hold studying to study which TikTok metrics you have to be monitoring, the place to search out them, and the way you should utilize them to your benefit.

Who can view TikTok analytics?

Anybody can. Or slightly, anybody who has a TikTok Enterprise account. In keeping with TikTok, these accounts provide “artistic instruments that empower companies to suppose like entrepreneurs however act like creators.” Sneaky! And the worth is correct (it’s free).

Find out how to change to a TikTok Enterprise account

  1. Go to your profile web page.
  2. Open the Settings and privateness tab (the three strains within the high proper nook).
  3. Faucet Handle account.
  4. Beneath Account management, select Change to Enterprise Account.

switch to TikTok business account under Manage Account

  1. Select the class that greatest describes your account. Tiktok affords classes from Artwork & Crafts to Private Weblog to Health to Equipment & Tools. (Is bulldozertok a factor?)
  2. From there, you’ll be able to add a enterprise web site and e-mail to your profile. And people valuable analytics are all yours.

Find out how to verify analytics on Tiktok

On cellular:

  1. Go to your profile.
  2. Open the Settings and privateness tab within the high proper nook.
  3. Beneath Account, select the Creator Instruments tab.
  4. From there, choose Analytics.

On desktop:

  1. Log in to TikTok.
  2. Hover over your profile image within the high proper.
  3. Choose View Analytics.

In case you plan to obtain your analytics information, you’ll be able to solely do that from the desktop dashboard.

Classes of TikTok analytics

Tiktok divides analytics into 4 classes: Overview, Content material, Followers and LIVE. Let’s dive in.


…and poof ☁️❄️ 📷UNKNOWN #dachshund #wienerdog #Miniaturedachshund

♬ unique sound – MyPetDachshund

Overview analytics

Within the Overview tab, you’ll be able to see analytics from the final week, month, or two months—or, you’ll be able to select a customized date vary. Wish to know the way your account carried out after you posted that super-timely All I Need for Christmas is You lip sync in 2020? That is the place to go.

TikTok analytics overview including engagement and followers

Content material analytics

This tab exhibits which of your movies have been the preferred inside a specific date vary. It additionally supplies details about every put up, together with metrics like views, likes, feedback and shares.

TikTok analytics content tab

Follower analytics

The Follower tab supplies details about your followers, together with a breakdown of gender in addition to what a part of the world they’re viewing from. You can too see when your followers are most energetic on the app.

TikTok analytics followers tab

In case you’re in search of recommendation on how one can acquire extra (actual) followers, we’ve acquired your again.

LIVE analytics

This tab shows insights on stay movies you’ve hosted inside the final week or month (7 or 28 days). These analytics embody follower rely, how a lot time you’ve spent stay, and what number of Diamonds you’ve earned.

TikTok analytics LIVE tab

What do TikTok analytics metrics imply?

Overview tab metrics

The Overview tab affords a abstract of the next metrics:

  • Video views. The whole variety of instances your account’s movies had been considered over a given interval.
  • Profile views. The variety of instances your profile was considered over the chosen interval. This TikTok metric is an efficient indication of brand name curiosity. It measures the quantity of people that appreciated your video sufficient to take a look at your profile, or people who find themselves curious to see what your model is as much as on the platform.
  • Likes. The variety of likes your movies obtained within the chosen date vary.
  • Feedback. The variety of feedback your movies obtained within the chosen date vary.
  • Shares. The variety of shares your movies obtained within the chosen date vary.
  • Followers. The whole tally of TikTok customers that observe your account, and the way that’s modified inside the chosen date vary.
  • Content material. The variety of movies you’ve shared within the chosen date vary.
  • LIVE. The variety of stay movies you’ve hosted within the chosen date vary.

Content material tab metrics

From the Content material tab, you’ll be able to measure video efficiency.

  • Trending movies. Reveals you your high 9 movies with the quickest progress in viewership over the previous seven days.
  • Complete video views. The variety of instances a TikTok video has been considered.
  • Complete like rely of a put up. What number of likes a put up has obtained.
  • Complete variety of feedback. What number of feedback a put up has obtained.
  • Complete shares. The variety of instances the put up has been shared.
  • Complete play time. A cumulative complete of the time individuals have spent watching your video. A person put up’s play time doesn’t reveal a lot by itself, however could be in contrast with different posts’ efficiency to find out your account’s common complete play time.
  • Common watch time. The typical period of time individuals spent watching your video. This offers you a superb indication of how profitable you had been at sustaining consideration.
  • Watched full video. The variety of instances the video has been watched in full.
  • Reached viewers. The whole variety of customers who watched your video.
  • Video views by part. The place site visitors to your put up comes from. Visitors sources embody the For You feed, your profile, Following feed, sounds, searches, and hashtags. In case you’re utilizing hashtags or sounds to spice up publicity, right here’s the place you’ll see how effectively that labored.
  • Video views by area. This part shows the highest areas of viewers for the put up. In case you created a put up or advertising marketing campaign for a selected location, that is how one can inform if it reached them.

Followers tab metrics

Go to the Followers tab to find out about your viewers. Along with key viewers demographic stats, you can even see your followers’ pursuits, making this part a superb supply for content material inspiration.

  • Gender. Right here you can see the distribution of your followers by gender. In case you’re comfortable along with your area of interest, hold taking part in to your crowd.
  • High territories. The place your followers are from, ranked by nation. Hold these locations in thoughts when you’re seeking to localize content material and promotions. A most of 5 nations are listed right here.
  • Follower exercise. This exhibits you the instances and days that your followers are most energetic on TikTok. Search for when exercise is persistently excessive, and put up commonly in that point slot.
  • Movies your followers watched. This part lets you get a way of the content material that’s hottest along with your followers. Take a look at this part usually to see if it sparks any concepts for content material. It’s additionally a superb place to scope out potential collaborators.
  • Sounds your followers listened to. TikTok developments are sometimes underscored by audio tracks, so verify the highest sounds your followers have listened to to see what’s fashionable. Developments transfer quick on TikTok, so when you use these outcomes for concepts, plan for a fast turnaround.

In case you’re seeking to develop your viewers (and see extra motion within the Followers tab), think about creating content material with extra common attraction. Or think about influencer advertising and associate with a related creator to realize publicity with completely different communities. For instance, a pet toy model might want to crew up with a four-legged TikTok influencer like Crusoe the dachshund to achieve his viewers.


Anybody want any gardening assist this wkd? #dogsoftiktok #gardening #dachshunds #fy #gardendog

♬ Child Elephant Stroll – Henry Mancini

LIVE tab metrics

The LIVE tab exhibits the next stats to your stay movies within the final 7 or 28 days.

  • Complete views. The whole variety of viewers current throughout your stay movies within the chosen date vary.
  • Complete time. The whole time you’ve spent internet hosting stay movies within the chosen date vary.
  • New followers. The variety of new followers you gained whereas internet hosting a stay video within the chosen date vary.
  • High viewer rely. Essentially the most customers who considered your stay video at one time within the chosen date vary.
  • Distinctive viewers. The variety of customers who considered your stay video at the least as soon as (on this stat, a viewer is just counted as soon as, regardless of what number of instances they replay the video).
  • Diamonds. If you host a stay video (and also you’re 18+), viewers can ship you digital presents, together with “Diamonds.” You may change these diamonds for actual cash via TikTok—extra information on that right here. This stat exhibits what number of diamonds you’ve earned within the chosen date vary.

Different TikTok Analytics

Hashtag views

The variety of instances posts with a given hashtag have been watched.

how to see hashtag views on TikTok

To see what number of views a hashtag has obtained, seek for the hashtag within the Uncover tab. An outline of the search outcomes will seem within the High tab. From there, you’ll be capable of see the variety of views, associated hashtags, and among the high movies that use the tag.

search #dachshund on Discovery tab

Complete likes

Out of your TikTok profile, you’ll be able to see a grand complete of the variety of likes you’ve seen on all of your content material. This TikTok metric might be used for a tough estimate of common engagement.

TikTok engagement charges

There are alternative ways to calculate social media engagement charges, and TikTok is not any completely different. These are the 2 major formulation entrepreneurs use:

((Variety of likes + Variety of feedback) / Variety of Followers) * 100


((Variety of likes + Variety of feedback + Variety of shares) / Variety of Followers) * 100

Since like and remark metrics are seen on the platform, you’ll be able to simply see how your TikTok metrics examine with different accounts. Or scope out the engagement charges of influencers earlier than teaming up with them. This is only one manner you can also make cash on TikTok (and there’s three extra methods right here).

Common engagement estimate

For a back-of-the-envelope estimate of an accounts’ common engagement, attempt the next.

  1. From a profile, click on Likes to see the total complete.
  2. Depend the variety of movies posted.
  3. Divide likes by the variety of movies.
  4. Divide this quantity by the account’s complete variety of followers.
  5. Multiply by 100.

Remember that most engagement fee formulation embody feedback along with likes, so that you shouldn’t examine these outcomes with these calculations. However because it’s time-consuming to rely total remark totals, this formulation can be utilized as a fast strategy to examine accounts in-house.


Please enter your comment!
Please enter your name here