Find out how to use YouTube Creator Studio to Develop Your Channel


There’s one thing for everybody on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls, YouTube has steadily developed to develop into the second-most visited web site on this planet. This makes it the right place to construct an viewers, promote your small business, and drive progress.

Whether or not you’re a longtime model or an aspiring YouTuber, understanding how YouTube Creator Studio may help develop your channel is a worthwhile instrument in any marketer’s pocket.

What’s YouTube Creator Studio?

YouTube Studio is the place you handle movies, analyze the efficiency of your channel, reply to feedback you’ve acquired, and begin to generate income out of your channel by including advertisements to your content material. Consider YouTube Creator Studio because the backend of your channel—a spot to measure, optimize, and enhance your movies for efficiency and progress. A bit like Google Analytics, however for video.

The place to search out YouTube Creator Studio

Head to YouTube and undergo the next steps:

  1. Click on your identify icon within the high proper nook
  2. Choose Youtube Studio from the dropdown menu
  3. Navigate the Studio by searching the tabs on the left-hand facet of the display

Find out how to use YouTube Creator Studio

Able to get your palms soiled? Let’s discover the YouTube Creator Studio part by part, and we’ll clarify how totally different areas may help you develop your channel.


Dashboard is the homepage of your YouTube Studio. Right here, you get a high-level overview of how your channel is performing with the newest video efficiency metrics, current feedback, channel violations, and YouTube information displayed as varied widgets on the user-friendly interface.

YouTube Creator Studio Hootsuite channel dashboard

Content material

Beforehand often known as video supervisor, the content material tab is your go-to location for all issues video-related. Right here, you may view all of your video uploads (public, unlisted, and personal), allow options equivalent to monetization, and optimize key components of your video content material for progress. Phew!

Find out how to optimize your YouTube movies

When you’ve uploaded a video to YouTube, you may edit and optimize how the video is displayed to assist navigate the YouTube algorithm.

To edit a video, observe these steps:

  1. Within the content material tab, navigate and hover over a video till the pen icon seems
  2. Click on on the pen icon to launch the video editor display

When you’re within the editor, you may change the main points of your video to assist YouTube rank your movies so that you just get extra eyes in your content material.

Right here’s a fast overview of the metadata components which you can optimize:

Edit your video title

Revisiting the title of your video is a good tactic to get extra views and progress. Contemplate whether or not you’re concentrating on the proper key phrases in your video title, and keep in mind that snappy, intelligent titles are likely to hook in viewers.

Edit your video description

Present your viewers with in-depth video descriptions to encourage viewers to click on by means of and think about your video. Like a video’s title, it’s important to focus on the key phrases your viewers is trying to find on YouTube.

Change your video thumbnail

You won’t notice {that a} tiny picture can have a huge impact. Utilizing an participating thumbnail can skyrocket your views.

Consider your thumbnail as a chance to convey exactly why a possible viewer ought to select your video over another person’s.

Video details in YouTube Creator Studio

Add tags to your video

Tags assist viewers uncover your content material. Use descriptive key phrases which are related to your content material, with a concentrate on high quality over amount.

Categorize your video

Ensure that so as to add a class to your video that pertains to the content material. Categorizing doesn’t massively influence how YouTube ranks your video, nevertheless it does assist generate views from customers exploring classes.

Professional tip: In case your video is in a distinct segment, categorize it as such. Area of interest classes have a tendency to accumulate extra views since you’re not competing with a preferred class like private blogs or journey.

What else does the content material tab do?

Outdoors of optimizing your video metadata, the content material part means that you can monetize your video content material (extra on this under!). To activate monetization for particular movies, observe these steps:

  1. Choose the video you need to monetize
  2. Underneath monetization, choose on or off from the dropdown menu


Need to get extra eyeballs in your YouTube content material? Navigate to the playlist tab to arrange, create, and edit your playlists. Playlists play an vital position in your progress technique as a result of they influence watch time, a worth metric that YouTube makes use of to rank video content material.

Playlists and watch time are a match made in heaven as a result of playlists are auto-play. Because of this as soon as a viewer has completed watching one video, one other will robotically begin and improve your watch time metric.

Professional tip: YouTube means that you can hyperlink associated content material on the finish of movies. To extend watch time to your channel, hyperlink out to a playlist by utilizing an finish card in your video.


YouTube Studio comes full of analytics that allow you to perceive what’s working and what isn’t in your video content material so that you could make knowledgeable selections backed by knowledge.

Two important metrics influence how YouTube ranks video content material: viewers retention and watch time. So, maintain your eyes peeled on each of those as you look to develop your channel.

Viewers retention

Retention measures what number of viewers proceed to look at your video after hitting play. After 15 seconds, in case your viewer hasn’t clicked away out of your video, YouTube will measure the quantity of people that stick round and proceed watching.

Viewers retention is vital as a result of it tracks factors of curiosity in your video and reveals when viewers abandon the content material.

Measuring this metric will point out when your viewers is turning into disengaged along with your content material and means that you can analyze why this is perhaps. For instance, is your introduction too lengthy? Are viewers turning off whenever you change the subject? Or, do you introduce a CTA too early on within the video?

audience retention graphs

Find out how to improve viewers retention on YouTube
  • Nail your intro. Create an enticing introduction to your video and pique your viewer’s curiosity sufficient in order that clicking away is just not an possibility.
  • Oh, you tease. Inform your viewers why they need to stick round by teasing what’s arising in the remainder of the video.
  • Get artistic. Break up the monotony with totally different digital camera angles, music adjustments, and thrilling visuals to maintain your viewers engaged from the get-go.
Find out how to see your channel’s viewers retention
  1. Choose the analytics tab on the left-hand facet of the YouTube Studio display
  2. Click on on the video you need to analyze
  3. Scroll all the way down to view viewers retention metrics

Watch time

Watch time tells you the overall period of time that individuals have spent watching your movies on YouTube. YouTube makes use of watch time as an element that determines how your content material ranks. Due to this fact, entrepreneurs have to measure and search for alternatives to extend this metric to influence rankings and develop their channel.

Find out how to improve YouTube watch time
  1. Develop your subscribers. The extra subscribers you might have, the extra probably they are going to watch your video content material and improve your watch time metric. Embrace a CTA in your movies to ask viewers to subscribe to your channel.
  2. Create high quality content material. Give attention to producing high-quality content material that resonates along with your viewers’s wants. There’s no level in publishing fluffy movies that don’t add worth to your viewers.
  3. Preserve it brief. The logical option to improve watch time is to publish longer movies, proper? Incorrect. Viewers have restricted consideration spans, so maintain your movies brief and concise to encourage them to look at till the top.

Watch Time metrics for Hootsuite’s video Instagram Hashtag Strategy 2022.

Find out how to see your channel’s watch time
  1. Choose the analytics tab on the left-hand facet of the YouTube Studio display
  2. Click on on the video you need to analyze
  3. Click on on Watch time (hours) to view this metric


YouTube is a video channel initially, nevertheless it’s nonetheless vital to create group and engagement in your channel. Use the feedback tab on YouTube Creator Studio to reply to feedback shortly reasonably than going into particular person movies.

YouTube additionally has a filter within the feedback part that not solely eliminates spam however means that you can filter feedback by subscriber depend, whether or not the remark incorporates a query, and by response standing.

Professional tip: Filter feedback to search out individuals with a excessive subscriber depend who’re interested by your content material and attain out to ask a few future collaboration to assist develop your channel.


Including closed captions or subtitles to your video may help retain and interact your viewers. A 2019 examine by Verizon discovered that 80% of customers usually tend to watch a complete video when captions can be found, and 69% view video with the pontificate in public locations, with 25% watching with the pontificate in personal locations.

Moreover, 15% of Individuals report that they’ve bother listening to. By including subtitles or closed captions to your movies, you’re robotically making your video content material accessible to all, which can allow you to to develop your channel much more.


Not the sexiest of matters, however copyright is vital to pay attention to as you construct and develop your YouTube channel.

Within the copyright part, you’re capable of submit requests to have the copyrighted materials faraway from YouTube. For instance, you’ve posted a brand new video about social developments that one other person has downloaded and reposted underneath their channel.

Reposting one other person’s video is an infringement. YouTube provides you the instruments it’s worthwhile to report and take away movies that violate copyright, serving to you retain your channel authentically your individual and construct your model with out another person ripping off your movies.


Changing into a YouTube accomplice and monetizing your video content material is an thrilling option to get extra {dollars} in your again pocket. However, there’s a few issues it’s worthwhile to do earlier than you may develop into a accomplice:

  • Have over 1,000 subscribers
  • Have greater than 4,000 watch hours from the final 12 months
  • Reside in a rustic the place the accomplice program runs
  • Haven’t any group strikes in your channel
  • Have a linked AdSense account

Checked all of the packing containers to develop into a YouTube accomplice? Head to the monetization tab to be introduced with an summary of how one can begin to generate income out of your channel. You’ll have choices to discover commercials, create and promote merchandise, and launch channel memberships.


Branding is commonly how we differentiate between totally different merchandise (for instance, Coke vs. Pepsi) and helps to determine companies in a market. Corporations incessantly be certain that the proper visible branding is used throughout all their social accounts to take care of consistency and infrequently have particular model voice pointers that decide how they convey.

YouTube isn’t any exception. If you wish to develop your channel, it’s worthwhile to create or set up a strong model technique, and the customization tab is the place to make that occur.


You may tweak just a few issues within the structure part to degree up your channel’s branding. For instance, you may add a video highlight, the primary video that somebody sees upon arrival. YouTube provides you the choice to play a distinct video relying on whether or not the customer is a subscriber or not.

  • To your unsubscribed viewers, we suggest creating an introductory video explaining what your channel is about, the kind of movies you create, and a call-to-action (CTA) asking them to subscribe.
  • To your subscribed viewers, we suggest including your most not too long ago printed video.

You may customise your channel homepage even additional by including featured sections, for instance, common movies, playlists, or different hyperlinks to different channels you handle.


Stand out from the group and add particular branding components to your channel. Right here, you may add a profile image, banner picture, and watermark to assist differentiate your channel out of your opponents and assist to drive subscribers.

Fundamental data

Modified your small business course and have to refresh your channel identify and outline? Underneath the essential data tab, you may edit these attributes and add hyperlinks to information your viewers to different properties, for instance, social media channels or your web site.

Audio Library

The audio library tab in YouTube Creator Studio is the place to get free music and sound results to make use of in your content material, together with movies you’ve monetized. After all, you’re underneath no obligation to credit score the creator, nevertheless it’s all the time a pleasant factor to do and may help you develop your channel by displaying that you just’re collaborative and clear.

Hootsuite is your one-stop-shop for managing your YouTube and social channels in concord. Develop your viewers, handle and schedule YouTube movies and social posts all on one helpful dashboard. Strive it without spending a dime at the moment.

Get Began

Develop your YouTube channel quick with Hootsuite. Simply average feedback, schedule video, and publish to Fb, Instagram, and Twitter.


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