Finest Software program for Monitoring Fb Advert Outcomes Publish IOS14


The brand new iOS14 Replace has damaged the power of each third-party app to get your web site and advert efficiency information instantly, which might in the end assist with higher advert focusing on.

Whereas this may increasingly appear discouraging for many entrepreneurs, there are nonetheless a number of methods to trace the efficiency of your adverts. As a social media company coping with this situation first-hand, we have now rounded up a listing of instruments that may assist you to observe your Fb advert outcomes put up iOS14.

How Does IOS14 Have an effect on Fb Advertisements? What Has Modified?

The discharge of iOS14 has led to numerous adjustments for each Fb and the advertisers who use it. The vast majority of these adjustments revolve round the truth that Apple not permits advert instruments to trace your information.

Beforehand, Fb may observe which web sites you visited after which present you focused adverts primarily based in your pursuits, however now they solely have very restricted entry to this info. Which means that the focusing on capabilities you’ll beforehand come to count on and depend on are not accessible.

Since folks may have fewer adverts focused to their pursuits, the likelihood of customers not partaking together with your advert campaigns is extremely excessive.

And since your adverts gained’t attain as many individuals as earlier than, you will have the next finances to ensure that them to carry out properly sufficient so that you could see any type of return on funding.

Moreover, with out full entry to consumer information, it is going to be tougher for you (and Fb) to get a full image of how successfully your adverts are performing — which might make optimising them much more troublesome than typical!

However right here’s how we’re doing it:

Fb Advert Supervisor

After all, the Fb Advert Supervisor is already accessible to all Fb advertisers without spending a dime! It’s a highly effective software, which lets you create and handle your adverts, in addition to offers you with detailed analytics about how your adverts are performing.

The Advert Supervisor is the most suitable choice for novices who don’t have loads of expertise with Fb promoting and wish to take management of their very own campaigns.

It’s easy sufficient that you may simply learn to use it by yourself, however it additionally has sufficient instruments to actually assist you to create efficient advert campaigns. You possibly can even use the software’s built-in analytics dashboard to see how your adverts carry out and make adjustments as wanted.

Now, you could ask why you ought to be utilizing the advert supervisor if it isn’t allowed entry to your information anymore.

Properly, earlier than you optimize or make any form of adjustments to your marketing campaign, it’s essential to know the place you stand. And Fb advert supervisor is the right software to provide you a transparent image of your analytics.

Fb Pixel

The Pixel is a small piece of code that runs in your web site or touchdown web page that tracks who visits it. It’s easy to know and simple to arrange, so anyone can use it.

Fairly merely, the Pixel collects information from guests in your web site or touchdown web page by sending that information again to Fb.

For instance, if somebody visits your web site however doesn’t convert, you may goal them with totally different adverts that may hopefully flip them into paying clients. 

Now, since it’s a code and there’s no third-party app intervention, iOS14 permits the Pixel to entry consumer occasions (information) instantly from servers through Fb’s Conversions API. You possibly can then use this information inside your adverts to get essentially the most out of your advert spend.

Google Analytics

Google Analytics is a superb software for measuring your viewers, visitors, and conversions.

It could actually assist you to to seek out out which web site channels are performing finest, present you which ones touchdown pages are changing essentially the most guests in addition to offer you information on how customers work together together with your total website content material. It’s straightforward to arrange, straightforward to make use of, and most significantly, it’s free.

As a result of Fb can’t observe your metrics, you may instantly log in to GA to guage your campaigns, examine your methods throughout totally different platforms, and measure your advert efficiency throughout each advertising channel that’s driving visitors to your website.

Though you won’t get particular person information as earlier than, you may work with bigger teams and even smaller buyer segments to tweak your Fb adverts. Based mostly on particular information units gathered by evaluating

  • The variety of periods generated out of your paid adverts
  • The common session length
  • Demographics

you may create better-performing adverts for all of the totally different buyer segments –similar to you’ll with electronic mail advertising campaigns.

KPI Experiences

A KPI or Key Efficiency Indicator report helps you exhibit the ROI of your social media campaigns to purchasers. The report is usually created as a presentation, with every slide containing textual content and/or pictures equivalent to graphs, charts, and pictures.

These visuals will help companies higher perceive their marketing campaign efficiency with out studying by way of prolonged paragraphs explaining the outcomes.

Earlier than the replace, you may robotically get KPI experiences by way of third-party apps. However now, you would need to manually set these as much as get the very best outcomes. And since KPIs will assist you to higher perceive how your adverts behave, investing in creating in-depth experiences is essential – particularly put up iOS14.

If you’re overwhelmed by the technical jargon and the various accessible choices, it would make sense to rent a social media company to trace your adverts for you.

An company can offer you holistic advert administration companies, together with customizing pro-level monitoring methods with specialised instruments that gained’t require your intervention. And though it gained’t be as automated as earlier than, so long as you might be outsourcing the headache, you don’t need to trouble your self with understanding the nitty-gritty of the method.

With a full-service social media company dealing with your advert monitoring, you gained’t have to fret about maintaining with ever-changing algorithms or optimizing your campaigns in keeping with them.

You additionally get superior information evaluation that may assist you to make higher selections primarily based on what’s working finest in your firm (and what isn’t).

Lastly, hiring an company is an effective manner of staying aggressive in a crowded market.

Whilst you would possibly battle to seek out time within the day to handle your Fb advert campaigns correctly, businesses may have devoted groups to chop by way of the noise for you and get outcomes as effectively as doable.


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