Foot Locker and Nike Built-in Advert By BWM isobar and Merkle: Home of Hoops Mark of Greatness


Ever since Jordan’s ‘Jumpman’ turned ballers into manufacturers, each basketball fan has needed their very own participant brand. However as the game grew exponentially worldwide, it was nonetheless solely the sport’s most elite – like LeBron James, Kobe Bryant and Kevin Durant – that bought the prospect to have their very own signature brand. Till now.

‘Home of Hoops Mark of Greatness’ is a mobile-first, interactive design software that lets basketball followers create their very own, personalised ‘participant brand’ in a number of easy steps – with the prospect to attain their very own participant version shoe.


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