Ford prepares to enter the Metaverse with digital cars and NFTs


United States Patent and Commerce Workplace (USPTO) licensed trademark lawyer Mike Kondoudis revealed in a Sept. 7 tweet that the corporate had filed a complete of 19 trademark functions protecting its automobile manufacturers, together with Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, amongst others. 

The trademark functions cowl digital vehicles, vans, vans, SUVs and clothes, for its manufacturers and likewise cowl a proposed on-line market for NFTs. 

In line with USPTO paperwork filed by Ford on Sept. 2, the automobile producer plans to create downloadable art work, textual content, audio, and video that includes its vehicles, SUVs, vans, and vans which shall be authenticated by NFTs.

The corporate additionally revealed plans for “downloadable digital items” specifically, “pc applications” that includes car components and equipment and clothes to be used in “on-line digital worlds,” together with on-line commerce reveals performed in digital actuality and augmented actuality.

There are additionally intentions to create a market to advertise the “digital art work of others” by a web site, together with “on-line retail retailer providers that includes non-fungible tokens (NFTs) and digital collectibles.”

Associated: Lamborghini-backed GT racing group to authenticate automobile components utilizing NFTs

Ford’s resolution to enter into the Web3 house comes lower than a month after Ford Government Chairman Invoice Ford and CEO Jim Farley introduced huge workers cuts from its world workforce to scale back firm expenditure.

Ford isn’t the primary automobile firm to make a transfer into the Metaverse house.

American automobile producer Ford Motor Firm is the most recent automobile model prepping its entry into the world of non-fungible tokens (NFTs) and the Metaverse — submitting 19 trademark functions throughout its main automobile manufacturers. 

Car firms like Nissan, Toyota, and Hyundai have introduced plans to develop into the quickly rising Metaverse house, whereas luxurious automobile producers akin to Bentley and Lamborghini have already rolled out NFT collections.