G2 Reveals Finest Software program Firms for 2021: Popularity Earns Spot on Listing


REDWOOD CITY, Calif. — February 9, 2021 Popularity, the worldwide chief in popularity expertise administration, right now introduced that it has been named by G2, the most important software program market and evaluate platform, to its High 100 Software program checklist as a part of the group’s annual Finest Software program Awards. Popularity ranked #80 on the annual checklist.

Akin to The Folks’s Alternative Awards for tech firms, G2’s Finest Software program Awards rank the world’s greatest software program firms and merchandise based mostly on genuine, well timed opinions from actual customers. 

Tech firms on the checklist have confirmed their dedication and worth based mostly on lots of, if not 1000’s of verified opinions. Popularity is honored to be acknowledged on the High 100 Software program checklist, an achievement that may solely be earned by means of the endorsement of its customers. 

G2 created the High 100 Software program checklist based mostly on information from over 1M genuine, verified buyer opinions. These opinions have been written and revealed between January 1, 2020 – December  31, 2020

That is Popularity’s first time on one in all G2’s Finest Software program lists. 

“This isn’t a subjective checklist based mostly on a number of peoples’ opinions,” explains G2 CEO, Godard Abel. “With the best visitors and engagement, largest choice of product and providers, and highest high quality information, G2 analyzes greater than 4 million information factors to find out which merchandise and firms make the checklist.”

Popularity earned its place on the checklist because of its long-held mission of connecting firms to their prospects and at all times assembly the second with new improvements and a dedication to serving to purchasers create constantly glorious buyer experiences. Along with inserting on the High 100 Finest Software program checklist, the corporate appeared on 4 further lists, together with: 

  • # 16 in High merchandise for Entrepreneurs
  • # 23 in High 50 Buyer Service 
  • # 48 in High 50 Enterprise Merchandise 
  • # 83 in Highest Satisfaction 

“Popularity is deeply rooted in buyer suggestions, which fuels our innovation machine and helps us refine our RXM platform and supply worth to our prospects. G2 has been an essential channel for us to listen to from our prospects and higher perceive what’s essential to them,” stated Pranav Desai, Vice President of Product, Popularity. “It’s an honor to be acknowledged as a High 100 software program firm throughout G2 as rated by actual customers.”

Winners have been decided based mostly on opinions left at G2.com between Jan. 1, 2020 and Dec. 31, 2020. All scores are calculated utilizing G2’s algorithms, together with for Satisfaction and Market Presence, defined intimately right here. Additional data on methodology is on the market upon request.

About Popularity

Popularity (previously Popularity.com), creator of the Popularity Expertise Administration class, is altering the best way firms collect and act on buyer suggestions to drive choice making and improve Buyer Expertise (CX) packages. Popularity’s interaction-to-action platform interprets huge quantities of solicited and unsolicited suggestions information into prescriptive insights that firms use to study from and develop. Hundreds of world organizations depend on the patented algorithms behind Popularity Rating X™ to offer a dependable index of brand name efficiency in an effort to make focused enterprise enhancements. Backed by Bessemer Ventures and Kleiner Perkins, and trusted by over 250 integration companions, together with Google, Fb, Salesforce, J.D. Energy, Amazon and Internet.com, Popularity turns suggestions into the gas to develop companies all over the world. Go to popularity.com to study extra.


Media Contacts:

Shelby Valdez


Brigit Valencia
BOCA Communications


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