Gayle King on CBS Mornings’ Rebrand and the State of TV Information


CBS Mornings co-anchor Gayle King participated in the 2023 Adweek Convergent TV Summit Wednesday morning and expounded on all kinds of subjects.

King joined CBS Information in January 2012, and has seen numerous change over the previous 11 years; modifications in on-air colleagues, within the present’s format and the way the information is consumed total.

“The information is now 24/7 on steroids,” she advised Adweek’s Jason Lynch in the course of the panel. “I might actually go to the lavatory and are available again out, and the world has modified. And I’m not exaggerating about that. That’s occurred a few instances the place there’s been breaking information, and I believe it simply retains you in your toes on a regular basis.”

She added, “It’s important to meet the viewers the place they’re. We didn’t have the large streaming contingent that now we have now. That’s actually been a serious distinction.”

That stated, King nonetheless feels that there’s a spot for broadcast TV information.

“I believe that so long as there’s a spot the place individuals go to mattress at evening, they usually get up within the morning, they activate their TVs, they wish to know what’s occurring, I really feel my place is safe in that,” she stated.

Nonetheless, if the community desires to achieve younger individuals, a powerful digital presence is crucial. “However I additionally know we will’t simply depend on that [broadcast],” stated King. “The younger persons are not getting their information on tv. I’m amazed at that.”

The veteran TV information anchor was additionally requested about on-air chemistry. Referring to herself as “the final man standing,” her CBS Morning present colleagues over the previous 11 years have included Erica Hill, Norah O’Donnell, Charlie Rose, Bianna Golodryga, John Dickerson and Anthony Mason.

Plus, Tony Dokoupil and Nate Burleson have been her on-air partners-in-crime weekdays since 2021. King feels they’ve a very good factor going.

“Chemistry isn’t one thing which you could plan,” stated King. “It actually isn’t one thing which you could make occur. Both you’ve gotten chemistry, otherwise you don’t.”

All about chemistry

So, what occurs for those who don’t have that chemistry?


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