GoDaddy Staff Innerview | CX Analysis & Technique


A scientific method 

When your mission is to empower a worldwide group of 20+ million prospects and entrepreneurs, there’s rather a lot at stake once you launch new initiatives. It’s why we’ve assembled our CX Analysis & Technique Staff to use a scientific method to understanding prospects’ wants.

Half empath and half information scientist, these gifted people help varied teams throughout the corporate, making certain we aren’t simply throwing stuff in opposition to the wall to see what sticks. Main the squad is Mireya Arteaga, a veteran researcher with greater than a decade of expertise in her area.

Hear it from our CX Analysis & Technique Lead

We caught up with Mireya to find out about what her position entails, who she assists and a few of the work she’s carried out that you just would possibly’ve observed.

Mireya Arteaga, Lead Buyer Researcher

What are the primary tasks of somebody in your position?

In broad strokes, we’re anticipated to be material consultants with the power to translate between buyer and our product groups. With the ability to trip between the 2 is a singular skillset and it takes quite a lot of listening expertise.

Since either side have totally different views and languages, it actually seems like being an interpreter! That is powerful as I’m at all times curious, and thus tempted to deep dive into areas that pique my curiosity versus what’s most helpful for the group.

Staying centered on what’s actionable is vital. On the finish of the day, researchers are judged on the power to offer actionable insights, so each query I’ve have to be deliberate.

What are a few of the instruments and methodologies that your group depends upon?

We do each qualitative and quantitative work on our group. The majority of my work is surveys and one-on-one interviews. We do use quite a lot of totally different methodologies, comparable to card types, moderated and unmoderated usability testing, focus teams, buyer advisory boards, and so on. Anybody at GoDaddy can submit a analysis request by way of our ticket submission kind, and a researcher will design a examine for them.

How does somebody on the firm get assist out of your group?

Nice query! We have now tons of sources to assist everybody. For somebody to examine our total consumption course of and get tips about learn how to do their very own analysis, we’ve got a analysis guidebook. Anybody at GoDaddy can submit a request for analysis by way of our ticket submission kind. We even have just a few slack channels for basic questions on analysis, particularly questions on previous work.

Moreover, we have every day workplace hours at the place anybody can cease by and speak to a researcher for one hour every day. We even have a analysis repository of all our previous work.

What are a few of the most impactful belongings you’ve contributed to?

I created our analysis cheatsheet. It appears to have actually gotten legs right here at GoDaddy and has grown a lot over the previous yr. I’ve additionally had some good success with our current GoDaddy Professional analysis the place we tried to replace present data.

That work has helped affect our Product group’s portfolio planning in 2023 and was a part of a mini course led by the Knowledge and Analytics group. My “What Shoppers Need” work has helped spur a weblog put up and a GoDaddy Professional Academy lesson.

Most fun to me, although, is creating the Convey Your Personal Ebook membership, which meets the final Friday of every month and is only a labor of affection for me! We’re quite a lot of enjoyable.

What are a few of the most typical pitfalls in the case of buyer analysis?

The temptation to show a speculation by the requesting group versus establishing a examine that’s as goal as potential.

What sort of education and expertise is required for a task like yours?

The direct path is a UX diploma! Nonetheless, there are researchers with a lot of totally different backgrounds. The diploma is nearly irrelevant. Helpful expertise is any work in information analytics, advertising, undertaking administration, and mushy expertise like being reliable and approachable with others.

For my position specifically, it requires expertise working with advanced analysis research with a number of sides, usually combining qual and quant, negotiating with distributors, expertise wrangling stakeholders and most significantly, the ability to handle differing opinions to create one thing that’s your personal however helpful to many.

Have you ever ever researched whether or not your drumming observe bugs the neighbors?

I like this query! I don’t hassle anybody since I reside in a enterprise district and my “neighbors” are companies with concrete partitions. I even have a modified drum equipment that’s quieter than a standard one (which might be 90 decibels!

Like a chainsaw), it has mesh cloth for the heads (the place you strike the drums) and the cymbals are stuffed with holes. So, I can play as loud as I need and never want listening to safety and may play music in any respect hours! I like having drums at residence, I can play each time I want a break from enthusiastic about analysis!


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