The revamped Golden Globes was trying to have an award-worthy begin on CBS on Sunday, and—towards the chances—it’d’ve achieved that.
The early numbers are in, and Sunday’s 81st Golden Globes averaged 9.4 million viewers on CBS, which is up 50% from final yr’s present for NBC. That marks the biggest viewers since 2020, in response to Nielsen time zone-adjusted quick nationwide together with Out of Dwelling rankings. Nevertheless, it must be famous that the occasion didn’t air on TV in 2022.
In keeping with CBS, the present reached the biggest livestreaming viewers for an awards present throughout Paramount+ and different CBS platforms because the sixty fifth Grammys in Feb. 2023 and was the second-largest livestreamed CBS particular occasion on Paramount+ ever for attain, rating because the No. 1 program on the night time for complete social interactions.
Nevertheless, not all these interactions had been constructive.
The numbers might shock some, because the present was affected by a number of points, together with a poorly acquired opening monologue from host Jo Koy, who even stated he “fell slightly brief.” As well as, congested seating on the Beverly Hilton had winners traversing a labyrinth of tables to make it to the stage, and the general awkward manufacturing even had Elizabeth Debicki soar in her seat following an audio glitch when her nomination was introduced.
Nonetheless, the rankings are getting in a constructive route after consecutive years of decline.
The 2023 Golden Globes fell to six.25 million viewers, the second-lowest viewer complete in its 28-year historical past on NBC. And that was down 10% from 6.91 million in 2021.
It’s been a precipitous drop for the occasion, which reached 18.3 million viewers in 2020.
In fact, along with the industry-wide transfer from linear to streaming and OTT, the onus for the viewership declines largely fall to a sequence of controversies and bumps within the highway for the occasion.
Not so Golden years
In 2022, the Golden Globes had a yr off because of widespread controversy over corruption allegations and an absence of range amongst members of the Hollywood International Press Affiliation, the group behind the occasion. The backlash got here following a 2021 LA Occasions report revealing the group had zero Black members, resulting in celebrities, critics and corporations calling to boycott the ceremony.