A technical problem impacted serving of advertisements on YouTube stock between January 18 and January 21, 2022 for some Discovery and Efficiency Max campaigns, a Google spokesperson has confirmed to Search Engine Land. The problem has been resolved and Google’s advert supply techniques at the moment are working as supposed, Google mentioned.
Right here is the official assertion from Google:
“Our crew uncovered a brief technical problem that affected serving on YouTube stock between January 18 and January 21 for a subset of Discovery campaigns and a small portion of Efficiency Max campaigns. We’ve resolved the difficulty and every thing is now working as supposed.”
Why we care. Advertisers utilizing Discovery and/or Efficiency Max campaigns ought to make be aware of those dates, as the difficulty could have affected their advertisements and, by extension, related KPIs. As with all bug that impacts reporting or campaigns, stakeholders must also learn.
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George Nguyen is an editor for Search Engine Land, masking natural search, podcasting and e-commerce. His background is in journalism and content material advertising and marketing. Previous to coming into the business, he labored as a radio persona, author, podcast host and public college trainer.
