Google Analytics for WooCommerce | GoDaddy Professional


Measure ecommerce success

Google Analytics is a robust instrument for gaining a complete understanding of your web site efficiency. That stated, correctly configuring Google Analytics to trace the proper information may be difficult, significantly for ecommerce shops. On this information, we’ll study learn how to correctly arrange Google Analytics for a WooCommerce website to offer insightful metrics you should use to enhance your enterprise.

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Vital metrics to trace in Google Analytics

Google Analytics permits you to simply monitor a wide range of metrics in WooCommerce. This consists of fundamental internet site visitors metrics, comparable to pageviews in addition to vital ecommerce metrics together with:

  • Conversion price: The share of your web site guests that end in gross sales
  • Common order worth (AOV): The common quantity clients spend with every buy
  • Deserted cart price: The share of those who go away your website with objects nonetheless of their cart
  • Buyer Lifetime Worth: The common quantity of income you earn over the course of a buyer’s life.
  • Product income: Income generated by every product
  • Gross sales: Whole variety of distinctive purchases

To precisely measure these ecommerce metrics in Google Analytics, you could have ecommerce monitoring correctly arrange. Enabling the performance in Google Analytics is simple sufficient.

The trick is getting your web site to push all the required transactional information again to Google Analytics to calculate the ecommerce metrics. For instance, Google must know the worth of every order to calculate the entire income for every product. The way in which Google will get this data is thru monitoring tags positioned in your web site.
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Integrating Google Analytics with a WooCommerce extension

You possibly can keep away from the method of manually including monitoring codes to your website through the use of a WordPress plugin to deal with it for you. There are a myriad of plugins you possibly can select from. Probably the most highly effective is the WooCommerce Google Analytics Professional extension, included within the GoDaddy Managed Ecommerce Internet hosting plan.

The extension seamlessly provides superior occasion monitoring to your WooCommerce web site. It then pushes the occasions to Google Analytics, to trace ecommerce metrics comparable to conversion price and gross sales per product.

When you’ve activated the plugin, go to WooCommerce > Settings > Integrations > Google Analytics Professional to configure your settings.

Google Analytics WooCommerce Integration
Seamless integration between Google Analytics and WooCommerce makes this a comparatively straightforward job.

The very first thing you’ll want to do is join your Google Analytics account to the plugin. There are two methods to do that. The primary is to authenticate your account by signing in. The second is to manually add your Google Analytics monitoring ID.

To finish the authentication course of, click on Authenticate together with your Google Account. Choose the account you wish to hyperlink, and Google will ask you to permit the connection.

Google Analytics WooCommerce Access
Once more, it’s fairly straightforward to attach Google Analytics and WooCommerce

In order for you as a substitute to manually combine your GA account, you will discover your monitoring code by going to Admin > Monitoring Data > Monitoring Code.

Google Analytics WooCommerce Manually Connect
Generally, your workflow calls for a handbook setup — and you’ve got that possibility.

Copy the code and return to WooCommerce. Test Enter monitoring ID manually and enter the ID.

Google Analytics WooCommerce Tracking Code
Simply seize that code and also you’re in your technique to finishing setup.

Allow ecommerce monitoring in Google Analytics

Earlier than you configure the plugin settings, you wish to ensure to allow ecommerce monitoring in Google Analytics. This can enable Google to gather transactional information comparable to merchandise bought and income from gross sales.

To allow Ecommerce monitoring go to the Admin web page and discover Ecommerce Settings within the View part.

Insights from Google Analytics and WooCommerce
Allow monitoring to achieve beneficial insights from Google Analytics and WooCommerce.

Choose Allow Ecommerce.

Google Analytics WooCommerce Advanced Reporting
Get extra from Google Analytics and WooCommerce with superior reporting.

You additionally wish to allow Enhanced Ecommerce Reporting. With enhanced reporting, you’ll get extra detailed information and insights into the habits of your web site guests. You may as well observe the efficiency of low cost codes to higher perceive the impacts of your advertising efforts.

Configure settings within the WooCommerce backend

After you allow ecommerce monitoring, you possibly can start configuring the settings for the Google Analytics Professional extension.

Google Analytics WooCommerce Configuration
There are fairly just a few issues as you configure Google Analytics for WooCommerce.

Relying in your native information safety legal guidelines, it’s in all probability greatest to anonymize IP addresses. You’ll additionally wish to allow Consumer ID monitoring because it helps guarantee your person metrics are correct. For person monitoring to work, you could arrange the Consumer-ID characteristic in Google Analytics. You additionally have to create a Consumer-ID if you wish to see the information in your experiences.

Additional down the settings web page, you will discover a listing of all of the occasions the extension pushes to Google Analytics. You can’t modify the occasion set off however you possibly can customise the occasion names nonetheless you want. For those who don’t wish to observe an occasion, go away the sphere clean and the plugin will ignore it.

Google Analytics WooCommerce Events
Deciding on related occasions to trace is a good suggestion on your integration.

Lastly, you’ll wish to configure your checkout funnel to precisely observe person habits. The Google Analytics Professional extension routinely populates the checkout habits funnel with the next steps.

Google Analytics WooCommerce Funnel
Organising Google Analytics with WooCommerce provides you a lot of perception into clients’ habits.

For correct checkout monitoring, it would be best to create a funnel with the identical steps in your Google Analytics account.

Go to Admin > Ecommerce Settings to seek out the choices for Checkout labeling. You then want so as to add 4 funnel steps that match your WooCommerce Checkout Funnel.

That is the final step for Google Analytics and WooCommerce to move on important ecommerce information.

That’s it. Your WooCommerce retailer is now set to move all important ecommerce information to Google Analytics. You possibly can take a look at your integration to make sure that the whole lot is working by checking the Realtime exercise report.

Load a brand new tab with Google Analytics and open your web site in a non-public (incognito) window to not be signed in to your admin account. Go to Google Analytics > Realtime > Occasions. There you possibly can see the variety of present lively customers.

Google Analytics WooCommerce Events
Use an incognito window so Google Analytics experiences at the least one lively person on WooCommerce.

If the mixing is working it is best to see at the least one lively person. In a while, we’ll focus on learn how to navigate the assorted Google Analytics experiences to trace your retailer’s efficiency.

Utilizing Google Tag Supervisor to Join Google Analytics and WooCommerce

The opposite technique to join Google Analytics and WooCommerce is to make use of Google Tag Supervisor (GTM), an awesome instrument for including all types of tags to your web site. The method of utilizing GTM to combine the 2 is admittedly extra concerned than utilizing a plugin. However, it does provide extra management over your integration in case you are keen to endure an extended setup.

Beneath is a quick overview of the steps to create a GTM account if you don’t have already got one.

Go to and choose Create Account. Enter the identify for the account in addition to the container identify (your retailer URL). Choose Internet for Goal Platform and click on Create. You’ll then have to comply with the information processing phrases of service to finish the account creation course of.

Google Analytics WooCommerce Tag Manager
Google Tag Supervisor (GTM) is a superb instrument for including all types of tags to your web site.

As soon as your account is ready up, it would be best to obtain a WordPress plugin to assist add your tags to your website. The Google Tag Supervisor (GTM4WP) for WordPress plugin is nice a possibility because it permits you to construct detailed GTM triggers for occasions like add to carts and checkouts began.

The plugin is free and obtainable by your WordPress dashboard. After you activate the plugin, you’ll get a notification so as to add your GTM ID.

It’s straightforward to overlook the place the place you add your GTM ID to Google Analytics on WooCommerce.

Click on the hyperlink, paste your GTM ID into the suitable subject and save the modifications.

You could find your GTM ID in the proper nook of your GTM account dashboard.

Subsequent, you’ll go to Integration > WooCommerce to allow enhanced ecommerce monitoring

This step may be straightforward to miss, however it might probably yield a lot of nice buyer data.

I additionally advocate that you simply allow the next settings:

  • Cart as 1st checkout step
  • Cart content material in information layer
  • Buyer information in information layer
  • Exclude tax from income
  • Google Adverts Remarketing

With the plugin configured, you now wish to go to GTM to create a tag to make use of.

Go to Tags and click on New.

Google Analytics WooCommerce New Tag
Get began right here together with your first tag in Google Analytics for WooCommerce.

Identify the tag and click on the Tab Configuration field.

Give your tags quick names which are straightforward to recollect, but specify their use.

You’ll then have the choice to decide on a tag kind. Choose Google Analytics: Common Analytics.

You need to use tags for many issues once you arrange Google Analytics for WooCommerce.

Subsequent, you wish to choose the observe kind. For our instance, we’ll use Web page view. You may as well observe occasions, transactions, social interactions, and timing.

There are fairly just a few vital particulars to think about as you set your tags.

Now, you’ll want to decide on a Settings variable. If you don’t have already got one, you create a brand new variable utilizing your Google Analytics monitoring ID.

After you choose your variable, there are a few vital settings to allow. First, choose Allow overriding settings on this tag. Then go to Extra Settings and discover Ecommerce. Choose True for Allow Enhanced Ecommerce Options and allow Use Knowledge Layer.

Google Analytics WooCommerce Override
Dial in your tag configuration to ensure their pulling within the information you should use.

Enabling these settings ensures the tag can pull all the information out of your web site’s information layer.

With Tag Configuration full, the final step is to decide on a set off to make the tag hearth. Click on the Triggering field. Choose the set off (in our case All web page views).

Google Analytics WooCommerce
All web page views is an efficient alternative for the set off in Google Analytics on WooCommerce.

And there you go. Your tag is now correctly set as much as ship all ecommerce occasions to Google Analytics. If you wish to take a look at the tag, you are able to do so by clicking Preview and connecting Tag Assistant to your website.

Measuring the efficiency of your WooCommerce website

Checkout habits evaluation

The checkout habits evaluation report reveals you ways guests are shifting by the checkout course of. You need to use these insights to see which steps customers full earlier than leaving your checkout web page.

To evaluation the report, go to Conversions > E-commerce > Checkout habits.

Google Analytics WooCommerce
Organising Google Analytics for WooCommerce can present you issues like what number of classes finish with a transaction.

Buying habits report

The procuring habits evaluation report reveals you what number of of your customers are including objects to their cart and what number of are abandoning their carts. You need to use these insights to see if you’ll want to enhance your buyer expertise.

The eccommerce occasions Google Analytics receives from the Professional extension enable it to routinely generate the Buying Habits report.

Product efficiency report

The product efficiency report gives gross sales efficiency and procuring habits date for all of your ecommerce objects. You possibly can see income per product, the variety of purchases, and common gross sales worth. You may as well see the share of those who purchased every product after viewing the product web page.

You need to use these insights to know which of your merchandise are probably the most beneficial each when it comes to revenue and conversions.

Closing ideas on Google Analytics & WooCommerce

The in-depth reporting obtainable in Google Analytics is a useful instrument when managing an ecommerce retailer. With the strong information, you can also make higher selections for your enterprise whereas uncovering new alternatives to develop and enhance.

Whether or not you select to make use of a plugin, tag supervisor, or manul integration, this information outlines what you’ll want to begin amassing correct information on your website.


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