Google has lengthy moderated buyer critiques, but it surely now additionally moderates enterprise responses earlier than they’re revealed.
Based on Google, each assessment reply is evaluated for compliance with its content material insurance policies earlier than it turns into seen to clients. Throughout this moderation course of, every reply is assigned one in all three statuses:
- Pending – The reply continues to be being reviewed.
- Accredited – The reply has been revealed efficiently.
- Rejected – The reply wasn’t accredited for publication.
This implies clicking Reply is not the ultimate step. Your response should first go Google’s moderation course of earlier than clients can see it.
Google additionally exposes these reply moderation states by the Enterprise Profile API, permitting platforms like ReviewInc to establish whether or not a reply is pending, accredited, or rejected.
Google’s Assessment Course of
Google states most assessment replies are reviewed inside 10 minutes, though moderation can sometimes take as much as 30 days. Throughout that point, a reply could stay in a Pending state earlier than it’s both accredited or rejected. As soon as accredited, the reply is revealed and the shopper is notified that your enterprise has responded.
